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NBA League Pass

NBA League Pass Sees 30% Subscription Jump for 2021-22

NBA League Pass Sees 30% Subscription Jump for 2021-22

Matt Tamanini
Matt Tamanini is the News Editor at The Streamable, where he oversees daily news coverage and editorial strategy, with a particular focus on breaking stories, streaming comparisons, and major industry events. A well-rounded journalist with a diverse background, Matt joined The Streamable in 2022 after holding key editorial roles at several high-profile outlets. He has an extensive career in sports and entertainment journalism, having served as a senior editor for BroadwayWorld, the world’s largest theater website, and as managing editor for Land-Grant Holy Land, which covers Ohio State sports.
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Matt Tamanini
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With a background in sports and entertainment reporting, he’s covered everything from Broadway to college football. He cut the cord in 2014 and has a sharp eye for streaming trends and a soft spot for Hallmark movies.
With a background in sports and entertainment reporting, he’s covered everything from Broadway to college football. He cut the cord in 2014 and has a sharp eye for streaming trends and a soft spot for Hallmark movies.

As the NBA moves into the playoffs, the league is celebrating more than just the chase for the Larry O’Brien Trophy. The recently completed 2021-22 regular season marked a big jump in unique viewers for their NBA League Pass package, which saw a 19.65% increase over the previous year. League Pass also saw its total number of hours watched rise by 18.4% over the course of the season. The popular package is available on both linear services and streaming in the United States and via the NBA International League Pass streaming app globally.

Related: How to Watch 2022 NBA Playoffs Live Online For Free on Apple TV, Roku, Fire TV, & Mobile

As the service allows viewers to watch games live and on-demand, it saw a 28% increase in live viewers and a 35% jump in terms of the total hours watched on connected devices. League Pass saw a 30% subscriber increase for the 2021-22 season as well. The growth was significantly fueled by increases in a number of international markets with South Africa posting a 66% gain, followed by Thailand (+51%), Germany (+41%), and Chile (+40%).

Unsurprisingly, countries with prominent NBA stars also tuned into the streaming service with Greece seeing a 9% increase in subscribers year-over-year, no doubt in part to watch MVP candidate Giannis Antetokounmpo and his brother Thanasis play together for the Milwaukee Bucks. Last season’s MVP Nikola Jokić’s home country of Serbia saw a 17% jump in subscribers this year, and Dallas Mavericks’ star Luka Dončić’s native Slovenia also recorded an impressive +14% bump in NBA International League Pass subscribers.

However, the NBA’s viewership increases weren’t reserved strictly for League Pass. The 2021-22 season saw a 19% improvement on ABC, ESPN, and TNT over the previous season and came in as the most-viewed regular season since 2018-19. The telecasts on the league’s three main broadcast partners averaged 1.6 million viewers apiece.

The rise in basketball viewership wasn’t reserved strictly for the pros this season either. Following the conclusion of the NCAA Men’s Basketball Tournament earlier this month, Turner Sports — who also operates League Pass — also shared their March Madness Live saw big gains this year.

The historic Final Four game between archrivals North Carolina and Duke saw the largest audience and most minutes consumed for any single game in the history of the March Madness Live streaming app. The game had “a record-shattering 1.4 million concurrent streams.”

As always, it is a good time to be a buckethead.

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NBA League Pass

For passionate basketball aficionados, NBA League Pass stands as the premier destination for immersing yourself in the thrilling world of professional basketball. It offers unparalleled flexibility, allowing you to meticulously follow every move of your favorite team throughout the season or broaden your horizons to catch every game played across the entire league. It’s important to note that, due to broadcasting rights, blackout restrictions may apply to games that are televised locally or aired on national channels.

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The beauty of NBA League Pass lies in its customizable nature; prices and the suite of available features can vary significantly, ensuring you can select a subscription tier that perfectly aligns with your viewing habits and budget. Whether you’re a casual observer or a hardcore stat-head, there’s likely a package designed for you.

Beyond simply streaming games, a subscription unlocks a richer, more interactive viewing experience. You’ll typically gain access to both the Home and Away team broadcasts, giving you the freedom to choose which commentary team you prefer. For those watching on the move, the Mobile View feature ensures an optimized, high-quality stream on your smartphone or tablet. Furthermore, NBA League Pass often caters to a global audience, with broadcasts available in additional languages, and provides diverse perspectives through multiple camera angles, letting you see the game in new ways.

One of the most compelling enhancements is the integration of in-stream advanced statistics. This means while you’re absorbed in the action, you can instantly pull up detailed box scores, track live player performance metrics, and analyze team statistics without ever needing to navigate away from the live game stream. This seamless access to data keeps you fully informed and engaged with every facet of the on-court drama.

The NBA offers three plans “Team Pass” ($13.99), which provide great options if you only want to follow a single team.

“League Pass” ($16.99) lets you see every game across the entire league.

The “League Pass Premium” ($24.99) plan allows watching on 3 devices without commercials.

You can also save by subscribing to the full season. It’s $89.99 / year for the Team Pass, $109.99 / year for the League Pass, or $159.99 / year for League Pass Premium.

NBA League Pass is also available as an Amazon Prime Video channel.

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$13.99+ / month
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Matt Tamanini
Matt Tamanini is the News Editor at The Streamable, where he oversees daily news coverage and editorial strategy, with a particular focus on breaking stories, streaming comparisons, and major industry events. A well-rounded journalist with a diverse background, Matt joined The Streamable in 2022 after holding key editorial roles at several high-profile outlets. He has an extensive career in sports and entertainment journalism, having served as a senior editor for BroadwayWorld, the world’s largest theater website, and as managing editor for Land-Grant Holy Land, which covers Ohio State sports.
Read full bio ›
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