Like all content providers do, Netflix knows that one of the main keys to keeping users engaged with a streaming platform is to provide them with a finely tailored stream of never-ending programming that tickles each individual’s content cravings.

To that end, Netflix has rolled out a new feature called Category Hub on their TV app menu that is designed to allow viewers to “easily find their favorite genres and discover new categories of films, series and specials, all in one place.”

According to a blog posted by Netflix’s Senior Software Engineer Mansi Desai, the new hub will appear vertically on the left-hand side of the screen and will be topped by each individual profile’s “Top 3” genres or categories based on the content that they regularly watch.

Additionally, the hub listings will feature curated catalogs celebrating local holidays — including today’s Earth Day — as well as popular genres from anime to horror.

The Category Hub replaces the previous category listings that spread across the length of the screen and now features more specific suggestions based on an individual’s viewing data.

“Think of this Category Hub as a more lively version of our old Categories row that’s tailored to your tastes and makes finding what to watch that much more simple (and fun!),” Desai said.

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Netflix is a leading subscription-based video streaming service that offers on-demand access to an extensive library of over 3,000 movies, 2,000+ TV shows, and a growing collection of acclaimed Netflix originals. Renowned for producing groundbreaking content, Netflix has become a cultural powerhouse with hit originals like “Stranger Things,” “Wednesday,” “Squid Game,” “The Crown,” “Tiger King,” “Bridgerton,” “The Witcher,” and “Black Mirror.”

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The platform constantly updates its catalog, introducing fresh content alongside timeless classics and international hits. Netflix’s commitment to storytelling has also earned critical acclaim, with award-winning exclusives such as “Roma,” “Marriage Story,” “The Power of the Dog,” “Mank,” and “Ma Rainey’s Black Bottom.” In 2023, their animated film “Guillermo del Toro’s Pinocchio” won an Academy Award for Best Animated Feature, further solidifying Netflix’s reputation for high-quality content.

Recently, Netflix has expanded beyond standard movies and TV titles with the addition of video podcasts, and is also exploring a digital store that would offer third-party streamers within the app.

Netflix offers three plans – stream on 2 devices in HD with the “Standard with Ads” ($8.99) plan, on 2 devices in HD with the “Standard” ($19.99) plan, and 4 devices in up to 4K on the “Premium” ($26.99) plan.

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