Netflix really doesn’t want its subscribers sharing their accounts — even commercial customers. Giving your username and password to someone outside your household is against Netflix’s terms of service, but that hasn’t stopped thousands of customers from continuing to do it anyway, even after the streamer rolled out new rules to stop password sharing in 2023. The latest word from the streamer is that it will launch a multi-factor authentication system for business customer logins that it hopes will make its content more secure.

Per an email sent by Netflix to its commercial subscribers, the streamer states that, starting July 21, business customers will be asked to complete a one-time multi-factor authentication process after logging in. Doing so will enroll the user in the factor they’ll use to verify all future sign-ins.

The streamer lists several options for multi-factor authentication, including authenticator apps, passkeys, and others. SMS-based authentication will no longer be supported, however. Critically, the email says that Netflix will “disable unapproved shared accounts and require individual accounts” once the new layer of authentication is rolled out.

As reported by Media Play News, Netflix has also impemented an update that members can now use their own email to sign into a secondary Netflix profile in the same household. This gives users a personalized sign-in experience, with no need to coordinate with the account owner to log in.

Netflix’s efforts to halt password sharing and enhance its security have spread across the streaming world. Disney+, HBO Max, Peacock, and other streamers have begun enforcing rules to stop the sharing of accounts between households, following the lead of the world’s largest streamer. The launch of multi-factor authentication for Netflix commercial customers could serve as inspiration to competing streamers as well, as their parent companies try to squeeze every penny out of their on-demand platforms.

This article has been updated after receiving corrections from Netflix that the two-factor authentication updates are for business customers only, as well as additional information about secondary profile logins.

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Netflix is a leading subscription-based video streaming service that offers on-demand access to an extensive library of over 3,000 movies, 2,000+ TV shows, and a growing collection of acclaimed Netflix originals. Renowned for producing groundbreaking content, Netflix has become a cultural powerhouse with hit originals like “Stranger Things,” “Wednesday,” “Squid Game,” “The Crown,” “Tiger King,” “Bridgerton,” “The Witcher,” and “Black Mirror.”

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The platform constantly updates its catalog, introducing fresh content alongside timeless classics and international hits. Netflix’s commitment to storytelling has also earned critical acclaim, with award-winning exclusives such as “Roma,” “Marriage Story,” “The Power of the Dog,” “Mank,” and “Ma Rainey’s Black Bottom.” In 2023, their animated film “Guillermo del Toro’s Pinocchio” won an Academy Award for Best Animated Feature, further solidifying Netflix’s reputation for high-quality content.

Recently, Netflix has expanded beyond standard movies and TV titles with the addition of video podcasts, and is also exploring a digital store that would offer third-party streamers within the app.

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