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Netflix, Paramount extend licesning deals for ‘Seinfeld’

Netflix, Paramount extend licesning deals for ‘Seinfeld’

The show about nothing will continue to stream on Netflix, while Paramount will retain its basic cable rights.

Known for breaking major streaming stories, he’s covered everything from Netflix policy shifts to Peacock’s ad-tier changes. A sci-fi fan and Toshiba Fire TV user, he brings sharp analysis and a love for the genre to his reporting.
Seinfeld will continue to stream on Netflix and air on Paramount cable channels for the foreseeable future.

Breathe easy, “Seinfeld” fans. The iconic show about nothing is staying right where it is. “Seinfeld” distributor Sony Pictures Television has renewed licensing agreements with Netflix and Paramount to ensure that the series remains available on its current streaming and basic cable homes for years to come.

Key Details:

  • What’s the deal?: Netflix will remain the exclusive streaming home of “Seinfeld” for the next five years.
  • Bases covered: Paramount will stay the cable home of “Seinfeld” for three more years.
  • Just in time: The previous “Seinfeld” licensing deals were set to expire on Oct. 1.

Sony’s new licensing deal with Netflix will allow the streamer to continue as the global subscription streaming partner of “Seinfeld” for the next five years. The show will stream exclusively on Netflix in the United States and Canada as part of the deal, but it will no longer be the exclusive streaming home of the show globally, as it was in years past.

“The show famously about nothing is in fact, everything, and we’re proud to be the streaming home of ‘Seinfeld,’ one of the greatest comedies in the history of TV,” Netflix co-CEO Ted Sarandos said.

Paramount is also continuing as a partner of Sony Pictures Television for “Seinfeld.” The companies have extended their deal to air “Seinfeld” on Paramount-owned basic cable channels like Comedy Central, TV Land, and others in the U.S. for the next three years.

“As one of the most influential and enduring comedies in television history, Seinfeld continues to resonate with audiences across generations, and we’re proud that Paramount will remain its exclusive cable home,” Paramount executive George Cheeks said. “Iconic franchises like Seinfeld are foundational to our programming strategy, and this renewal reinforces our commitment to delivering fan-favorite series that audiences love.”

The original deals between Sony, Netflix, and Paramount were due to expire on Oct. 1, so these renewals came with roughly six weeks left. Per Deadline, Netflix is paying less than the estimated $500 million it paid to acquire the rights to “Seinfeld” in 2019 in its new deal with Sony. In exchange, Sony now has the ability to sell the show’s international streaming rights to another service.

Netflix

Netflix is a leading subscription-based video streaming service that offers on-demand access to an extensive library of over 3,000 movies, 2,000+ TV shows, and a growing collection of acclaimed Netflix originals. Renowned for producing groundbreaking content, Netflix has become a cultural powerhouse with hit originals like “Stranger Things,” “Wednesday,” “Squid Game,” “The Crown,” “Tiger King,” “Bridgerton,” “The Witcher,” and “Black Mirror.”

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The platform constantly updates its catalog, introducing fresh content alongside timeless classics and international hits. Netflix’s commitment to storytelling has also earned critical acclaim, with award-winning exclusives such as “Roma,” “Marriage Story,” “The Power of the Dog,” “Mank,” and “Ma Rainey’s Black Bottom.” In 2023, their animated film “Guillermo del Toro’s Pinocchio” won an Academy Award for Best Animated Feature, further solidifying Netflix’s reputation for high-quality content.

Recently, Netflix has expanded beyond standard movies and TV titles with the addition of video podcasts, and is also exploring a digital store that would offer third-party streamers within the app.

Netflix offers three plans – stream on 2 devices in HD with the “Standard with Ads” ($8.99) plan, on 2 devices in HD with the “Standard” ($19.99) plan, and 4 devices in up to 4K on the “Premium” ($26.99) plan.


David Satin has been a dedicated News Writer at The Streamable since 2022, covering a wide range of stories in the entertainment and streaming industries. With years of experience writing online, David previously worked as a list writer for Screen Rant, where he gained recognition for his extensive coverage of sci-fi and fantasy genres. His ability to break and analyze major stories has made him a trusted voice in the streaming world. Over the course of his career, Satin has become an integral part of The Streamable team, contributing to some of the most impactful stories in the industry.

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