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Spanish-Language Streamer ViX’s Paid Tier Joins Roku’s Premium Subscriptions, Allowing for Aggregated Billing

Spanish-Language Streamer ViX’s Paid Tier Joins Roku’s Premium Subscriptions, Allowing for Aggregated Billing

With a background in sports and entertainment reporting, he’s covered everything from Broadway to college football. He cut the cord in 2014 and has a sharp eye for streaming trends and a soft spot for Hallmark movies.

Thanks in part to being the largest streaming platform in the United States, Canada, and Mexico, Roku has built a substantial library of free streaming choices on The Roku Channel. However, the platform also boasts an impressive selection of premium, subscription video-on-demand (SVOD) services that viewers can sign up for directly through Roku. On Thursday, it was announced that Spanish-language streamer ViX’s premium tier had joined the Roku Premium Subscriptions lineup.

In ViX’s subscription tier audiences will be able to explore the service’s extensive library of content that was all originally produced in Spanish. The titles available span an extensive variety of genres and formats including from movies, series, and telenovelas to reality, music, live news, and sports. Roku users in the U.S. can sign up for ViX’s premium tier $6.99 per month or $59.99 per year following a seven-day free trial.

Roku’s Premium Subscriptions option allows domestic consumers to sign up for over 50 different SVOD services and to manage and pay for them in a single management profile and an aggregated monthly bill.

“It’s never been easier for Roku users to find the premium content they want, and we’re thrilled to connect millions of streamers with ViX’s unparalleled offering of Spanish-language entertainment and sports programming as a Premium Subscription,” Roku’s Randy Ahn said. “We look forward to harnessing the multitude of integrated discovery experiences unique to Roku to help introduce ViX to new audiences.”

ViX — which is owned by TelevisaUnivision — has both a free and premium option. The paid, subscription tier hosts over 20,000 hours of entertainment programming, including over 70 ViX Original series and movies. Additionally, viewers are able to watch over 7,000 hours of live sports per year from such leagues as UEFA Champions League, Europa League, CONCACAF Champions League, Liga Argentina, Brasilerao, Liga Colombiana, and more. ViX is the only Spanish-language streamer in the United States that offers fans the ability to watch these games.

“ViX continues to drive continued momentum with steadfast demand from viewers,” TelevisaUnivision EVP Adam Waltuch said, “and we’re pleased to further expand its footprint on Roku by joining its Premium Subscriptions lineup, enabling ViX to unlock new audiences through The Roku Channel and be top of mind with viewers through the integrated discovery experiences unique to the Roku platform.”

  • ViX Premium

    ViX Premium is a video streaming service focusing on Spanish-language content. Users will see 100+ TV channels, thousands of movies, TV series and soap operas, soccer leagues, and 24/7 news. Users can choose an ad-free plan, which has 40,000 hours of content, featuring originals and library content from Univision and Televisa’s pool of programming. ViX Premium includes 7,000 hours of live sports, including Liga MX and UEFA Champions League soccer.

    …

    ViX Premium was previously called ViX+.

  • Roku Channel

    The Roku Channel is a free, ad-supported streaming service that offers a broad mix of movies, TV shows, live linear channels, and original programming. Available to all viewers — not just Roku device owners — the service features licensed content from major studios alongside Roku Originals, which include exclusive series, movies, and specials previously produced for Quibi, as well as new original projects developed specifically for the platform.

    …

    Programming on The Roku Channel spans multiple genres, including drama, comedy, reality TV, news, and family-friendly content. Popular titles and originals include “Weird: The Al Yankovic Story,” “Die Hart,” “The Spiderwick Chronicles,” and a rotating library of classic films and TV series. The platform also offers live news channels, sports highlights, and themed FAST channels covering everything from classic TV to lifestyle programming.

    Viewers can watch The Roku Channel for free on Roku devices, smart TVs, streaming players, mobile devices, and web browsers, with no subscription required. The service is also available on platforms like Amazon Fire TV and Samsung smart TVs, expanding its reach beyond the Roku ecosystem. While ads are included, the experience is designed to be lighter than traditional broadcast television.

    With its combination of free access, original content, live channels, and on-demand entertainment, The Roku Channel has become one of the most widely available and accessible streaming destinations for viewers looking to watch without a monthly subscription.


Matt Tamanini is the News Editor at The Streamable, where he oversees daily news coverage and editorial strategy, with a particular focus on breaking stories, streaming comparisons, and major industry events. A well-rounded journalist with a diverse background, Matt joined The Streamable in 2022 after holding key editorial roles at several high-profile outlets. He has an extensive career in sports and entertainment journalism, having served as a senior editor for BroadwayWorld, the world’s largest theater website, and as managing editor for Land-Grant Holy Land, which covers Ohio State sports.

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