Pluto TV has shown tremendous growth over the past few years. In fact, last year it hit 72 million active users per month and it shows no sign of slowing down. On Wednesday, the free streaming service announced the addition of a new channel — AspireTV.

AspireTV Life, from UP Entertainment, is the first streaming television channel to offer content dedicated to showcasing the unique experiences of a multicultural audience. Viewers will be treated to a wide variety of inspiring, realistic content related to cooking, fashion, travel, design, and more, providing a powerful representation of the Black community and its impact on the world.

“AspireTV Life is seeing great momentum as we continue to expand distribution,” UP Entertainment SVP Angela Cannon said. “The launch on Pluto TV furthers our commitment to reach as many viewers as possible so more people can see themselves authentically represented on screen, while also being highly entertained by our diverse lifestyle programming.”

In 2012, Magic Johnson launched AspireTV as a paid streaming service to bring families engaging, positive content from a Black perspective. At the unveiling, Johnson expressed that AspireTV sought to revive the experience he had as a child when his family would gather around the living room to watch quality programming.

The service is now owned by UP Entertainment but still retains the same mission. AspireTV Life was added as a free ad-supported TV (FAST) channel early in 2022 and is now available on Pluto TV.

Among the most recent series to grace the screens are the documentary “Just Angela”, starring Angela Simmons “Chaos to Calm”, a home makeover program, and the cooking shows “Butter & Brown” and “G. Garvin Live!” According to UP Entertainment, AspireTV is the first free ad-supported streaming television channel with a primary focus on multiculturally diverse content.

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Pluto TV is a free streaming service backed by Paramount that offers a traditional cable-like channel surfing experience. The service offers hundreds of free round-the-clock channels, including classics like “Star Trek,” “The Twilight Zone,” and “The Price is Right.”

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Rather than attempting to carry expensive local broadcast affiliates or high-profile live sports leagues, the lineup leans heavily into curated thematic programming. You will find dedicated channels cycling non-stop episodes of many classic TV shows, alongside niche feeds for anime, true crime, classic sitcoms, and live headline news loops from outlets like CBS News. Alongside the live grid, there is also a hefty on-demand vault filled with older Hollywood catalog films, cult classics, and complete archived series.

Because Pluto TV mirrors linear broadcast television, you cannot pause or fast-forward through commercial breaks, nor is there a cloud DVR feature to record airings for later viewing. That said, it’s a great alternative for those looking for a wide range of channels without subscription fees.

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