Paramount+ Reaches 46 Million Global Subscribers in Q3 2022; Pluto TV Hits 72 Million Monthly Active Users
On Wednesday, Paramount Global released its earnings report for the third quarter of 2022. Included in the announcement was the latest subscriber count for the company’s direct-to-consumer streaming services.
Across Paramount+, Showtime, BET+, and noggin, Paramount added 4.7 million DTC subscribers, reaching nearly 67 million global subscribers. Included in that is 46 million Paramount+ subscribers, which was up from 43 million subscribers last quarter. Paramount’s CEO Bob Bakish has previously set the goal of reaching 100 million Paramount+ subscribers by 2024.
The company said that Paramount+ subscriber growth was driven by launches in international markets as well as the start of the NFL season, UEFA Champions League, and the launch of the Walmart+ partnership.
Pluto TV, Paramount’s free ad-supported TV (FAST) service reached 72 million monthly active users globally in Q3, up from the nearly 70 million they had last quarter. Paramount said that Pluto TV grew total global viewing hours by “strong double-digits year-over-year.”
Throughout Q3, Paramount+ has launched in several countries with plans for more international growth. Italian viewers now have access to the streaming service, including exclusive content. On Dec. 1, the streaming service debuts in France. Germany, Austria, and Switzerland will get to begin streaming on Dec. 8.
Paramount joined forces with Walmart, adding its ad-supported tier as a perk for Walmart+ members. This is a major driving force behind the streamer’s jump in subscribers because the deal sent many new subscribers to Paramount+. Walmart+ last reported having 16 million subscribers, which is a big boost for Paramount+.
Q3 has been an important one for Paramount when it comes to sports. Big 10 basketball and football games are set to air on Paramount+. Paramount has also retained the U.S. rights to the UEFA Champions League through 2030.
One new title that hit Paramount+ at the end of October is “The Real Love Boat,” which was not performing well on CBS. The reality series is moving to Paramount+, which could be a win for the streaming service if it fares better there. The idea is that it will have a second chance at succeeding on the streaming platform instead of the linear channel.
Viewers in some international markets will soon be able to stream “Top Gun: Maverick” via Paramount+. At this point, Paramount has not announced when the highly anticipated movie will make its streaming debut in the U.S. Paramount Global President and CEO Brian Robbins previously promised that it will stream in the U.S. this year. Once the film does arrive on Paramount+, this may give the streamer a good amount of traffic. Until then, viewers will be left waiting.
Recently, rumors circulated that Paramount would be doing away with SHOWTIME and moving all of its content to Paramount+ instead. However, Bob Bakish, the CEO of Paramount Global has since denied this and the standalone service appears to be doing well on its own. Talks about a potential merger have happened, but no moves are being made yet.
Paramount+ is a subscription video streaming service that includes on-demand access to 40,000+ TV show episodes from BET, CBS, Comedy Central, MTV, Nickelodeon, Nick Jr. and more. The lineup includes “1883,” “Tulsa King,” “Star Trek: Discovery,” Nickelodeon’s “SpongeBob SquarePants,” and MTV’s “Laguna Beach.” From well-loved franchises to compelling originals, Paramount+ offers a great library worth streaming. Live NFL games are included. The service also offers the option to watch your live CBS affiliate.
Subscribers can choose between the Essentials Plan (which includes ads) for $4.99/month, or go commercial-free with the Premium Plan for $9.99/month. Subscribers can add Showtime to either plan for an additional fee.
With their Premium Plan, in addition to not having ads, you will also get access to your local CBS affiliate to stream your local news, prime-time lineup, and late-night. You will also be able to download offline and watch select shows in 4K.
With the lower cost “Essential” plan, you will still be able to watch live NFL games, Champions League, and national news – but you will no longer get your local CBS affiliate.
With their new app, enjoy advanced recommendations, curated homepages, and new content categories while still being able to stream major live sports like NFL, College Football, College Basketball. Sports fans will also appreciate the service’s inclusion of NFL on CBS, PGA Tour, along with every match of UEFA Champions League and Serie A.
The service was previously called CBS All Access.7-Day Trial
Pluto TV is a free live TV streaming service that provides more than 350 channels of live TV and thousands of on demand movies and TV shows.
Most of what you’ll find on Pluto TV qualifies as “background television.” It’s fine to keep on while you’re scrolling on your phone or cooking something in the kitchen.
Because these aren’t traditional live TV channels, it’s not a great option for live events, news, or sports, but it’s a solid choice for cord cutters who want to supplement their other services with some “comfort food” TV. You’ll find channels dedicated to “Star Trek,” “CSI,” “Jersey Shore,” “Survivor,” and “The Amazing Race.”