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Roku Channel Launches FITE’s Free Combat Sports Channel

Roku Channel Launches FITE’s Free Combat Sports Channel

Known for breaking major streaming stories, he’s covered everything from Netflix policy shifts to Peacock’s ad-tier changes. A sci-fi fan and Toshiba Fire TV user, he brings sharp analysis and a love for the genre to his reporting.

The Roku Channel is continuing to add to its impressive list of offerings. The company announced on Tuesday that it is adding a new free ad-supported TV (FAST) channel from FITE called FITE 24/7, which will feature combat sports content on-demand. The new FITE 24/7 channel will also soon feature live content, such as press conferences, weigh-ins, and preliminary matches from marquee events showcased on FITE.

FITE is a live-streaming service site and app that focuses primarily on MMA, professional wrestling, boxing, Muay Thai, traditional martial arts, and other combat sports.

“The quality and amount of action we provide on FITE 24/7 is stunning,” FITE’s vice president of distribution Louis Lewow said. “Now with The Roku Channel, the amazing content our partner promoters and athletes produce every week will now be available to the U.S. households with an estimated 80 million people reached by the service.”

FITE also recently announced that it would be the U.S. streaming home of the Rugby League World Cup 2021 tournament, which was delayed due to the COVID-19 pandemic. Customers who want to access even more FITE content can sign up for its subscription video-on-demand service for $4.99 per month to access the over 1,000 live pay-per-view events available on the service.

Roku has made serious moves to draw more sports fans to its free streaming service over the last few months. Recently, the company introduced a new sports hub, which allows users to aggregate most of their live sports subscriptions across various services in a centralized location.

In September, the company also added a channel dedicated to “The Rich Eisen Show,” a sports variety show hosted by long-time sports host and reporter Rich Eisen. Roku also recently debuted an original show called “Emeril Tailgates,” in which the iconic chef Emeril Lagasse cooks up the best in football eats.

Roku added 2.3 million users to the Roku Channel in the third quarter of 2022, so it will have plenty of potential new customers for the new FITE 24/7 channel.

Roku Channel

The Roku Channel is a free, ad-supported streaming service that offers a broad mix of movies, TV shows, live linear channels, and original programming. Available to all viewers — not just Roku device owners — the service features licensed content from major studios alongside Roku Originals, which include exclusive series, movies, and specials previously produced for Quibi, as well as new original projects developed specifically for the platform.

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Programming on The Roku Channel spans multiple genres, including drama, comedy, reality TV, news, and family-friendly content. Popular titles and originals include “Weird: The Al Yankovic Story,” “Die Hart,” “The Spiderwick Chronicles,” and a rotating library of classic films and TV series. The platform also offers live news channels, sports highlights, and themed FAST channels covering everything from classic TV to lifestyle programming.

Viewers can watch The Roku Channel for free on Roku devices, smart TVs, streaming players, mobile devices, and web browsers, with no subscription required. The service is also available on platforms like Amazon Fire TV and Samsung smart TVs, expanding its reach beyond the Roku ecosystem. While ads are included, the experience is designed to be lighter than traditional broadcast television.

With its combination of free access, original content, live channels, and on-demand entertainment, The Roku Channel has become one of the most widely available and accessible streaming destinations for viewers looking to watch without a monthly subscription.


David Satin has been a dedicated News Writer at The Streamable since 2022, covering a wide range of stories in the entertainment and streaming industries. With years of experience writing online, David previously worked as a list writer for Screen Rant, where he gained recognition for his extensive coverage of sci-fi and fantasy genres. His ability to break and analyze major stories has made him a trusted voice in the streaming world. Over the course of his career, Satin has become an integral part of The Streamable team, contributing to some of the most impactful stories in the industry.

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