New, weekly women’s sports show coming to The Roku Channel
New, weekly women’s sports show coming to The Roku Channel
‘Women’s Sports Now’ will offer a weekly roundup of the biggest stories in women’s sports.
Women’s sports viewership has exploded in recent years, leading leagues like the WNBA and the National Women’s Soccer League (NWSL) to expand with new franchises and make big-dollar TV deals with ESPN, Prime Video, and others. With that rise in demand comes the need for new sports-related shoulder programming, shows dedicated to the biggest stories in women’s sports across the spectrum. The Roku Channel is trying to fill that need, announcing on Monday that it was gearing up to launch a new weekly sports show called “Women’s Sports Now.”
Key Details:
- “Women’s Sports Now” is a partnership between Roku, Hello Sunshine, and Rich Eisen Productions.
- The show’s all-female core team will cover the biggest headlines in college and pro women’s sports each week.
- Roku’s all-in-one sports channel will likely serve as the home for the new series.
“Women’s Sports Now” is a joint production between Roku, Hello Sunshine, and Rich Eisen Productions. Roku’s announcement of its creation did not list a launch date for the show, but it likely won’t be too much longer before it’s ready to launch.
The series will take a look at stories of elite women athletes from across all major college and professional women’s sports. Basketball, volleyball, soccer, college basketball, and more sports will be covered during the show, which will be led by an all-female core. The show is just the latest commitment to women’s sports by Roku; the company also made a deal to stream matches from the Pro Volleyball Federation in January.
Emmy Award-winning sports reporter Suzy Shuster will recur as co-host and will produce the show on behalf of Rich Eisen Productions. Former star and current Atlanta Dream co-owner Renee Montgomery will co-host the series alongside comedian and sports fan Sarah Tiana. Leading figures from the women’s sports world will join the hosts as guests in each episode.
“I’m thrilled to be creating a show that has long been overdue and to be working with partners like Hello Sunshine and Roku who share that vision,” Shuster said in a statement. “Women’s sports are taking over the world, and our goal is to celebrate these incredible female athletes for the difference-makers they are.”
It’s likely that “Women’s Sports Now” will air on the Roku Sports Channel, which first launched in August 2024. This channel is a one-stop destination for sports fans on The Roku Channel, carrying live options like events from January’s X Games Aspen, MLB Sunday Leadoff games, and more. Roku executives recently stated that sports content was one area that could see greater investment going forward, and the launch of “Women’s Sports Now” is yet more proof that they mean it.
Roku Channel
The Roku Channel is a free, ad-supported streaming service that offers a broad mix of movies, TV shows, live linear channels, and original programming. Available to all viewers — not just Roku device owners — the service features licensed content from major studios alongside Roku Originals, which include exclusive series, movies, and specials previously produced for Quibi, as well as new original projects developed specifically for the platform.