Roku ends 2025 profitable, announces plans for new bundles
Roku ends 2025 profitable, announces plans for new bundles
The company’s fourth quarter 2025 earnings report was packed with good news.
Earnings report season is no doubt a time of stress for some media company executives, but Roku’s top brass was likely giddy about passing along its fourth quarter results this week. The company was able to show a profit for 2025 overall during the quarter, thanks to a fourth quarter that surpassed Wall Street expectations, thanks in large part to an uptick in streaming.
Key Details:
- Finish strong: A net income of $80.5 million during the fourth quarter helped it finish 2025 profitable.
- To the living room!: Q4 was the biggest ever for Roku in net premium streaming add-ons.
- Impressive growth: Total streaming hours druing the year hit 145.6 billion.
Roku accumulated a net income of $80.5 million during the fourth quarter of 2025, up from a net loss of $35.5 million a year ago. It accumulated $1.395 billion in overall revenue, aided in large part by a huge influx of new streaming customers to the platform.
In fact, the fourth quarter was Roku’s best ever in terms of premium streaming subscriptions; the platform now sells HBO Max alongside a long list of other top streamers in its digital store, and holiday promotions brought more viewers to the platform than ever before.
Overall, Roku users streamed 145.6 billion hours of video in 2025, up 15% over 2024’s figures. The company revealed that it is “approaching” 100 million streaming households, but it will no longer be reporting that statistic on a quarterly basis.
In a letter to shareholders, Roku says it will soon begin offering new streaming bundles on its platform. The company already offers some bundles created by streamers themselves, but this move will mean that, like Prime Video, Roku will have some streaming bundles that can’t be purchased elsewhere.
The company has bullish financial forecasts for 2026, as well. The report shows essentially nothing but good news for Roku, which will continue to be a powerhouse in streaming not only because of its own free streamer The Roku Channel, but also because of its success in building an online subscription platform that users have flocked to.
Roku Channel
The Roku Channel is a free, ad-supported streaming service that offers a broad mix of movies, TV shows, live linear channels, and original programming. Available to all viewers — not just Roku device owners — the service features licensed content from major studios alongside Roku Originals, which include exclusive series, movies, and specials previously produced for Quibi, as well as new original projects developed specifically for the platform.