More and more streaming services are refusing to offer concrete subscriber numbers with their quarterly earnings reports. Netflix no longer provides such data, and Disney+ and Hulu released their final subscriber total update with their most recent earnings numbers. That’s where Parks Associates comes in; Parks’ Streaming Video Tracker is frequently updated with new estimates of each streamer’s subscriber total in the United States. Parks has now unveiled its Top 10 list of streaming services of 2025 based on data from the Streaming Video Tracker, and there have been some major changes at the top of the stack this year.

Netflix has gotten comfortable as the top streaming service in the world, but per Parks, it hasn’t been the biggest streaming service in terms of U.S. customers until the end of September. For the first time since 2021, Netflix is now the No. 1 streaming service in the United States by subscribers, surpassing Prime Video.

The No. 3 spot on the list still belongs to a Disney-owned streaming service, but not the same Disney streamer that occupied that position in 2024. Hulu now has the third-largest subscriber total in the United States per Parks, with Disney+ coming in just behind in fourth place. That data was confirmed by the earnings report released by Disney on Thursday; a large portion of Hulu’s new subscribership came thanks to a distribution deal with Spectrum TV that gave customers of its TV plans access to the streamer at no cost.

“Hulu’s jump past Disney+ is a result of smart distribution strategy,” Parks senior analyst Michael Goodman said. “The Charter deal gave Hulu instant access to millions of households, reinforcing how vital partnerships between broadband providers and streamers have become in defining the new entertainment bundle, and the ability to scale.”

Parks Associates SVOD rankings

Peacock, Paramount+, HBO Max, and Apple TV take spots five through eight on the Parks list, and the paid YouTube Premium service climbed to No. 9 this year. ESPN+ rounds out the top 10, which has featured the same 10 services in various orders since 2023.

The ascendance of YouTube Premium demonstrates the continued strength of YouTube’s user base. YouTube viewership, including its free, ad-supported platform routinely surpasses all streamers, including Netflix, and even its paid, ad-free Premium service, attracts enough subscribers to beat out ESPN+.

The data from Parks offers a fascinating snapshot of where American streaming services stand heading into the final quarter of the year. Netflix is back on top again, but each streamer continues to jockey for position heading into a 2026 that will see Hulu integrated into Disney+, could see a sale of Warner Bros. Discovery, and will undoubtedly be a year of major changes in streaming overall.

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Netflix is a leading subscription-based video streaming service that offers on-demand access to an extensive library of over 3,000 movies, 2,000+ TV shows, and a growing collection of acclaimed Netflix originals. Renowned for producing groundbreaking content, Netflix has become a cultural powerhouse with hit originals like “Stranger Things,” “Wednesday,” “Squid Game,” “The Crown,” “Tiger King,” “Bridgerton,” “The Witcher,” and “Black Mirror.”

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The platform constantly updates its catalog, introducing fresh content alongside timeless classics and international hits. Netflix’s commitment to storytelling has also earned critical acclaim, with award-winning exclusives such as “Roma,” “Marriage Story,” “The Power of the Dog,” “Mank,” and “Ma Rainey’s Black Bottom.” In 2023, their animated film “Guillermo del Toro’s Pinocchio” won an Academy Award for Best Animated Feature, further solidifying Netflix’s reputation for high-quality content.

Recently, Netflix has expanded beyond standard movies and TV titles with the addition of video podcasts, and is also exploring a digital store that would offer third-party streamers within the app.

Netflix offers three plans – stream on 2 devices in HD with the “Standard with Ads” ($8.99) plan, on 2 devices in HD with the “Standard” ($19.99) plan, and 4 devices in up to 4K on the “Premium” ($26.99) plan.

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