Prime Video boosts cricket coverage with additions from Willow
Prime Video boosts cricket coverage with additions from Willow
Prime Video subscribers can add the Willow on-demand service, and watch the free Willow Sports streaming channel as well.
Prime Video is already a well-known partner of the NFL, and starting in October will begin offering NBA games. When you throw in WNBA action and the occassional [New York Yankee] game, that’s a fairly solid lineup of live sports that Amazon’s subscribers can access. However, that’s not where Prime Video’s sports offerings end. Viewers can add even more sports to their Prime Video account with add-on subscriptions to other services. Thanks to a new partnership with Willow, Prime Video customers can now watch a ton of cricket matches from around the world by signing up for the Willow streaming service as an add-on to their account, as well as watching the free Willow Sports streaming channel.
Key Details:
- Prime Video is welcoming both the paid Willow TV streaming service and its FAST channel sibling.
- Willow plans start at $10 per month, and the service carries hundreds of live matches.
- Willow Sports will stream a majority of matches from the 2025 ICC Women’s U19 T20 World Cup.
Starting today, Prime Video subscribers can add the Willow streaming service as an add-on subscription. Plans start at $10 per month, with live matches and highlights from major cricket boards and tournaments worldwide available to stream on a host of different devices.
In addition, Prime Video customers are now able to seek out the Willow Sports free ad-supported streaming TV (FAST) channel in the “Live” tab. This channel will provide coverage of a majority of the ICC Women’s U19 T20 World Cup starting Jan. 17, including the Team USA vs. Pakistan match at 1:30 a.m. ET on Saturday, Jan. 18.
“Cricket is winning over fans across North America, and Willow is fueling this growing passion by offering unmatched access to the sport,” Willow COO Todd Myers said. “With our launch of two major offerings—the Willow Sports FAST channel and Willow’s add-on subscription on Prime Video—fans can enjoy even more ways to watch live matches and highlights. The ICC Women’s Under-19 T20 World Cup offers an incredible stage to spotlight rising stars and deliver must-watch moments, like Team USA’s much-anticipated faceoff against Pakistan, to an even broader audience.”
Prime Video offers dozens of subscription streaming services that viewers can add to their account for an additional fee. Top services available include Apple TV+, Max, Paramount+, and many others, and best of all your bills for all these streamers will be kept all in the same place when you sign up through Prime Video.
Amazon Prime Video
Amazon Prime Video is a subscription video streaming service that includes on-demand access to 10,000+ movies, TV shows, and Prime Originals like “The Lord of the Rings: The Rings of Power,” “Jack Ryan,” “The Marvelous Mrs. Maisel,” “The Boys,” and more. Subscribers can also add third-party services like Max, Showtime, STARZ, and dozens more with Amazon Prime Video Channels. Prime Video also offers exclusive live access to NFL Thursday Night Football.