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Apple TV 4K

See the best Apple TV deals in fall 2026

See the best Apple TV deals in fall 2026

Looking for a big discount on an Apple TV player? We’ll help you find the best deals here.

Adam Zeis
Adam Zeis is the Managing Editor of The Streamable, where he oversees all site content and leads a dynamic team of freelancers. With over 15 years of experience in tech media, Adam has developed a deep expertise in streaming entertainment, technology, and content creation. His passion for the streaming landscape began when he cut the cord in 2010. Since then, he has dedicated his career to exploring and sharing insights on the ever-evolving digital entertainment space.
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David Satin
David Satin has been a dedicated News Writer at The Streamable since 2022, covering a wide range of stories in the entertainment and streaming industries. With years of experience writing online, David previously worked as a list writer for Screen Rant, where he gained recognition for his extensive coverage of sci-fi and fantasy genres. His ability to break and analyze major stories has made him a trusted voice in the streaming world. Over the course of his career, Satin has become an integral part of The Streamable team, contributing to some of the most impactful stories in the industry.
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Adam Zeis, David Satin
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As a cord-cutter since 2010, he’s spent over 15 years covering tech and streaming for sites like TechRadar, Tom’s Guide, and CrackBerry. He also has a soft spot for '80s movies.
As a cord-cutter since 2010, he’s spent over 15 years covering tech and streaming for sites like TechRadar, Tom’s Guide, and CrackBerry. He also has a soft spot for '80s movies.

When you’re cutting the cord, choosing the right device to connect yourself to your favorite streaming services is crucial. Apple TV 4K is one of the most reliable, user-friendly options out there — especially if you’re a user of Apple devices, as the Apple TV 4K can fit in seamlessly in the iOS ecosystem.

If you already use an iPhone or iPad, an Apple TV is the ideal streaming player for your needs. It allows you to AirPlay from your phone in seconds, sync across iCloud, and dive into extras like Apple Arcade or Fitness+ with no need to even rise from the couch. And did we mention 4K Dolby Vision, support for Spatial Audio, and a seriously powerful chip? It all adds up to a premium experience that makes even the most casual streaming session feel high-end. Whether you’re loyal to Apple or just want the smoothest streaming box out there, Apple TV delivers.

We now have details on the new Apple TV 4K model, which will come equipped with an A19 chip, Siri AI, and other features. The company is taking preorders on the new Apple TV now, which means the Apple TV 4K (3rd gen), released in 2022, is disappearing from the market. The new Apple TV 4K is a highly advanced device, and will begin shipping on Nov. 13, 2026.

The biggest downside, however, is the cost of the Apple TV. Where you can buy a Roku or Fire TV stick for around $50 or less, any Apple TV will set you back at least $150, with the new model set to retail for $300. But as with everything Apple, you get what you pay for. Also, deals are few and far between on current-generation hardware, but you can certainly look to older versions if you want to spend a bit less.

Best Apple TV Deals

At the moment, we haven’t found any great deals on Apple TV devices. The product is in something of a discount no-man’s-land — it seems that retailers who still have stock of older Apple TV products aren’t in a hurry to sell it at a major deal. Customers can get the find an Amazon Refurbished Apple TV 4K Gen 3 for $234, but that’s the best price available at the moment.

Even older Apple TV HD devices are currently out of stock at major online retailers, but keep an eye on The Streamable for more updates. After new Apple TV models hit stores, viewers will probably be looking to flip their old devices, so websites like Amazon and Walmart with large marketplaces of third-party sellers will likely have deals on used and refurbished Apple TV players again soon.

Preorder the new Apple TV 4K (4th Gen)

If you want to treat yourself to a new Apple TV 4K (4th Gen), preorders are available now. The device will ship on Nov. 13, and you may be able to choose store pickup from some retailers to get your hands on the new Apple TV as soon as possible. Get the device from top retailers below:

Big Apple

Whether you’re eyeing the older, more budget-friendly Apple TV HD for a basic setup or going all-in with the latest Apple TV 4K for top-tier performance, there’s often a deal available. The Apple TV HD is a solid choice for casual streamers who want a smooth, reliable 1080p experience and don’t mind a slightly older device. At the same time, the Apple TV 4K delivers stunning 4K resolution, HDR10, Dolby Vision support, and lightning-fast performance thanks to the A19 chip.

For those deeply embedded in the Apple ecosystem, the Apple TV 4K unlocks even more features, including seamless integration with iCloud, Apple Arcade, Fitness+, HomeKit, and Siri voice control. It also supports Thread and Matter for smart home compatibility, making it one of the most future-ready streaming boxes on the market.

I’ll update this post regularly with the latest Apple TV deals, bundles, and discounts, so be sure to bookmark it and check back often. If you spot a better price we missed, don’t hesitate to comment or email me at adam@thestreamable.com so we can help our readers get the best value possible.

Adam Zeis
Adam Zeis is the Managing Editor of The Streamable, where he oversees all site content and leads a dynamic team of freelancers. With over 15 years of experience in tech media, Adam has developed a deep expertise in streaming entertainment, technology, and content creation. His passion for the streaming landscape began when he cut the cord in 2010. Since then, he has dedicated his career to exploring and sharing insights on the ever-evolving digital entertainment space.
Read full bio ›
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DIRECTV Cash Back

Let us know your e-mail address to send your $50 Amazon Gift Card when you sign up for DIRECTV STREAM.

You will receive it ~2 weeks after you complete your first month of service.

Offer Terms

  • Only valid for new DIRECTV STREAM subscribers.
  • Only valid once per household.
  • You must pay and maintain service for at least one month to be eligible.
  • Purchase must be completed on the DIRECTV STREAM website.
  • You’ll receive gift card 4-6 weeks after purchase (~2 weeks after your first month).
  • Cannot be combined with any other promotion and won’t be eligible if you try to use a coupon code or cash back from another site.

Sling TV Cash Back

Let us know your e-mail address to send your $25 Uber Eats Gift Card when you sign up for Sling TV.

You will receive it ~2 weeks after you complete your first month of service.

Offer Terms

  • Only valid for new Sling TV subscribers to Sling Orange, Blue, or Sling Orange + Blue.
  • Only valid once per household.
  • You must pay and maintain service for at least one month to be eligible.
  • You must click from The Streamable and complete your purchase on the Sling TV website.
  • You’ll receive gift card 4-6 weeks after purchase (~2 weeks after your first month).
  • Cannot be combined with any other promotion and won’t be eligible if you try to use a coupon code or cash back from another site.

Hulu Live TV Cash Back

Let us know your e-mail address to send your $35 Amazon Gift Card when you sign up for Hulu Live TV.

You will receive it ~2 weeks after you complete your first month of service.

Offer Terms

  • Only valid for new Hulu Live TV subscribers.
  • Only valid once per household.
  • You must pay and maintain service for at least one month to be eligible.
  • You must click from The Streamable and complete your purchase on the Hulu Live TV website.
  • You’ll receive gift card 4-6 weeks after purchase (~2 weeks after your first month).
  • Cannot be combined with any other promotion and won’t be eligible if you try to use a coupon code or cash back from another site.