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DAZN

DAZN announces creation of new basketball-focused division

DAZN announces creation of new basketball-focused division

The launch of DAZN Basketball could indicate the company is planning a larger pursuit of basketball streaming rights.

David Satin
David Satin has been a dedicated News Writer at The Streamable since 2022, covering a wide range of stories in the entertainment and streaming industries. With years of experience writing online, David previously worked as a list writer for Screen Rant, where he gained recognition for his extensive coverage of sci-fi and fantasy genres. His ability to break and analyze major stories has made him a trusted voice in the streaming world. Over the course of his career, Satin has become an integral part of The Streamable team, contributing to some of the most impactful stories in the industry.
Read full bio ›
David Satin
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Known for breaking major streaming stories, he’s covered everything from Netflix policy shifts to Peacock’s ad-tier changes. A sci-fi fan and Toshiba Fire TV user, he brings sharp analysis and a love for the genre to his reporting.
Known for breaking major streaming stories, he’s covered everything from Netflix policy shifts to Peacock’s ad-tier changes. A sci-fi fan and Toshiba Fire TV user, he brings sharp analysis and a love for the genre to his reporting.

Are more hoops headed to DAZN? It could well be so. The global sports streaming service, which specializes in combat sports in the United States but which also distributes the NFL, NBA, and other top sports leagues in international territories, has announced the creation of a new corporate division called DAZN Basketball. It could signal the streamer is interested in pursuing digital rights to more basketball content around the world.

Key Details:

  • Chus Bueno has been appointed as managing director of DAZN Basketball.
  • The creation of the division could mean DAZN intends to pursue international college basketball rights.
  • In November, DAZN struck a deal to air EuroLeague Women’s basketball globally.

DAZN has announced that Chus Bueno has been selected to head up the DAZN Basketball division as managing director. Bueno has served as Vice President of NBA Europe, Middle East and Africa, as well as Managing Director for NBA Spain, among other prestigious posts in global basketball.

“I am thrilled to take on this challenge and lead the launch of DAZN Basketball,” Bueno said. “I have watched and admired DAZN’s vision and its tremendous growth. The goal is to create unparalleled experiences for basketball fans globally. The sport offers immense potential, and DAZN is perfectly placed to capture this opportunity.”

The launch of DAZN Basketball could mean the streamer intends to make a wider pursuit of basketball broadcasting rights around the globe. The service already offers live NBA games in many global territories, but it could have interest in acquiring American college basketball rights. ESPN International has held rights to events like the NCAA Men’s Basketball Tournament, but perhaps DAZN is interested in getting those rights for itself.

DAZN made a deal with EuroLeague Women, the highest level of women’s basketball competition in Europe, to become its global broadcast partner in November. The service also offers WNBA games, Super League Basketball, Basketball Serie A (LBA), EuroLeague, EuroCup, Betclic Elite (LNB), and Liga ACB in various countries around the globe.

“In launching DAZN Basketball, we are positioning ourselves at the forefront of basketball entertainment globally,” said DAZN Group CEO Shay Segev. “Chus Bueno’s extensive expertise and strategic vision will be pivotal as we enhance our offerings and deepen our partnerships with FIBA and local leagues, establishing DAZN as the definitive home for basketball.”

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DAZN

DAZN is an international sports streaming service dedicated to live and on-demand sports programming. Since its launch in 2016, the platform has expanded to become one of the world’s leading sports streaming destinations, offering coverage that varies by region and includes boxing, soccer, MMA, women’s sports, motorsports, and other major competitions.

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The service is particularly known for its investment in combat sports, featuring high-profile boxing events and partnerships with major promoters. In select markets, DAZN also carries domestic and international football leagues, original documentaries, highlights, analysis shows, and exclusive sports programming. The platform has additionally expanded into pay-per-view events for certain marquee matchups. DAZN is also the exclusive distributor of FFIA+.

Viewers can access DAZN on a wide range of devices, including Roku, Amazon Fire TV, Apple TV, Android TV, smart TVs, gaming consoles, iOS and Android devices, and web browsers. The service is offered through monthly or annual subscriptions, with some premium events requiring an additional pay-per-view purchase depending on the region.

With its emphasis on live sports, flexible viewing options, and growing portfolio of global rights agreements, DAZN has become a popular choice for fans seeking a dedicated sports streaming experience outside of traditional television packages.

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David Satin
David Satin has been a dedicated News Writer at The Streamable since 2022, covering a wide range of stories in the entertainment and streaming industries. With years of experience writing online, David previously worked as a list writer for Screen Rant, where he gained recognition for his extensive coverage of sci-fi and fantasy genres. His ability to break and analyze major stories has made him a trusted voice in the streaming world. Over the course of his career, Satin has become an integral part of The Streamable team, contributing to some of the most impactful stories in the industry.
Read full bio ›
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