MLB stars shave their heads in new DIRECTV ad campaign
MLB stars shave their heads in new DIRECTV ad campaign
The ‘Nothing On Your Roof 2.0’ campaign is intended to let audiences know how easy it is to stream DIRECTV without a satellite.
Take me out to the…bald game? That’s the reimagined name of DIRECTV’s latest ad campaign, which is here just in time for the ramp-up of the 2025 MLB season. This clever campaign features MLB stars like many have never seen them before, and it’s all intended to advertise just how easy it is to watch DIRECTV without its signature satellite dish.
Key Details:
- Bald is beautiful: MLB stars like Dustin May, Dansby Swanson, and others have gone bald for DIRECTV.
- Rooftop removal: “Take Me Out to the Bald Game” is a refresh of last year’s “Nothing On Your Roof” campaign.
- Internet options: DIRECTV has multiple ways to deliver its channel packages using just your internet connection.
The “Take Me Out to the Bald Game” campaign sees MLB stars shaving their heads to help promote the fact that DIRECTV is easy to get without its signature satellite dish. Dustin May of the Los Angeles Dodgers, Dansby Swanson of the Chicago Cubs, and Christian Yelich of the Milwaukee Brewers have sacrificed their luxurious locks to help DIRECTV spread the word.
Watch the DIRECTV ‘Take Me Out to the Bald Game’ spot:
The new ad campaign is an extension of the “Nothing On Your Roof” promotion, which featured San Francisco 49ers tight end George Kittle donning a “footbald” helmet in order to promote DIRECTV’s satellite-free services.
With the big changes at DIRECTV that have been rolled out recently, the company wants to make it even more clear that customers don’t need a satellite dish to receive DIRECTV channel packages — hence, nothing on your roof!
There are actually two ways to get DIRECTV service without a satellite, these days. You can choose DIRECTV streaming via app only, which allows you to sign up for any DIRECTV Signature or Genre package and stream it with your high-speed internet connection through the DIRECTV app on a number of devices.
You can also choose to stream DIRECTV via a Gemini device, which you can install yourself and will also let you watch other top streaming services like Netflix, Disney+, Max, Hulu, and more, so long as you have separate subscriptions.
The “Take Me Out to the Bald Game” is rolling out now, so don’t be surprised if you see the commercial alongside top MLB games when you’re watching your DIRECTV service!
DIRECTV
DIRECTV is one of The Streamable’s top choices for the best live TV streaming service overall in 2026, especially for users who want the most channels or want to watch the most live sports. With an unbeatable lineup of local, news, sports, and entertainment channels, three main signature packages, an unlimited DVR, and 20 simultaneous streams at home, DIRECTV remains a premier choice for any cord-cutter.