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Do you have to watch Peacock with ads?

Do you have to watch Peacock with ads?

What you need to know about Peacock’s ad experience, including how to upgrade to ad-free.

Known for breaking major streaming stories, he’s covered everything from Netflix policy shifts to Peacock’s ad-tier changes. A sci-fi fan and Toshiba Fire TV user, he brings sharp analysis and a love for the genre to his reporting.

There’s a ton of content feathers in the Peacock train, from original movies and shows to old favorites from NBC to live sports. The streamer has several subscription tiers to choose from, and each comes with its own features — and in some cases, content restrictions.

But which of those plans include ads? Does Peacock force you to watch ads with each of its tiers, or is there any way to go ad-free with the service? We’ll explain everything you need to know about watching ads with a Peacock subscription below.

What you need to know about watching Peacock with ads

Does Peacock come with ads?

Yes, Peacock has two ad-supported plans. The first is the Peacock Select plan, which costs $9 per month or $90 per year. This tier has a limited selection of shows from NBC and Bravo, but does not carry any live sports, movies from Universal, or Peacock Originals.

The Peacock Premium plan also has ads during playback. This tier costs $13 per month or $130 per year, and has the full Peacock catalog, including live sports and Universal movies. It has the same ad load as the Peacock Select plan, but much more content.

Plan name Price Features
Peacock Select $9 per month Select Bravo and NBC titles
Peacock Premium $13 per month Full Peacock library, including sports, movies, and originals

Can you upgrade to ad-free Peacock?

Yes — for the most part, at least. Peacock Premium Plus has everything in the Premium plan and removes ads during playback of most TV shows and movies in its on-demand library. Ads will still play during live sports and channels, and with a few on-demand titles in the Peacock Premium Plus plan.

The Premium Plus plan also allows viewers to download titles for offline viewing and stream their local NBC affiliate live. It also offers select content in 4K, and costs $20 per month or $200 per year.

How to upgrade to ad-free Peacock

If you want to upgrade to the ad-free Peacock Premium Plus plan, it takes just a few clicks on a desktop or mobile browser.

To upgrade to ad-free Peacock:

  • Click here to sign in to Peacock.
  • Click the Account icon in the top-right corner of the screen.
  • Click your subscription at the top of the screen.
  • Click Change Base Plan.
  • Click the Premium Plus plan.

What’s the ad experience like on Peacock?

We tested the Peacock ad experience last year and found it to be a middle-of-the-road experience. Customers could expect to see around five to seven minutes of ads per hour; to read our complete review of the ad experience on Peacock, click here.

Peacock

Peacock is a subscription video streaming service from NBCUniversal that includes original shows, blockbuster movies, and classic television series. Peacock is home to “Yellowstone,” “The Office,” and original hits like “Poker Face” and “Bel-Air.” You can also watch live sports and NBC programming, including the NFL, MLB, WWE, the Olympics, the Premier League, NASCAR, the French Open, college football and basketball, and the PGA Tour. Premium Plus subscribers can stream their local NBC feed in all 210 markets.

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Peacock also includes news, entertainment, sports, late-night, and reality from various NBCU properties, including NBC, Bravo, and E!. Additionally, Peacock has exclusives like “Below Deck: Down Under.” They also include live and on-demand access to Hallmark channels.

The company has acquired the rights to many classic shows, including “Parks and Recreation” and the entire Dick Wolf library, which includes “Law & Order” and “Chicago Fire.”

Peacock features weekly Sunday night NFL games during the regular season, available on the Premium and Premium Plus plans.

Peacock again raised prices on August 18, 2026, with the cost of plans increasing to $8.99 for the Select, $12.99 for Premium, and $19.99 for Premium Plus.

The service also features blockbusters and critically acclaimed films from Universal Pictures, Focus Features, DreamWorks Animation, Illumination, as well as content acquired from Hollywood’s biggest studios.


David Satin has been a dedicated News Writer at The Streamable since 2022, covering a wide range of stories in the entertainment and streaming industries. With years of experience writing online, David previously worked as a list writer for Screen Rant, where he gained recognition for his extensive coverage of sci-fi and fantasy genres. His ability to break and analyze major stories has made him a trusted voice in the streaming world. Over the course of his career, Satin has become an integral part of The Streamable team, contributing to some of the most impactful stories in the industry.

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