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Everything to know about Apple TV’s new series ‘Widow’s Bay’

Everything to know about Apple TV’s new series ‘Widow’s Bay’

Matthew Rhys leads the horror-comedy about a superstitious New England community on edge.

With a background in film and branded content, he covers sports and entertainment with sharp insight and creativity. A longtime Oilers fan, he’s still holding out hope for a Stanley Cup run.
Everything to know about "Widow's Bay" on Apple TV.

Horror comedies are one of the toughest tones to nail. Too funny and it loses the edge. Too scary and the comedy feels out of place. But when they work, they really work. And that’s why I’m really curious to see how “Widow’s Bay” on Apple TV turns out. Matthew Rhys leads the show about a cursed New England island that follows a group of superstitious islanders who think their home is cursed, and a stubborn mayor (Rhys) who refuses to believe a single thing they’re saying. So, if you’re curious what Apple’s cooking up here, here’s everything you need to know about “Widow’s Bay.”

Everything you need to know about ‘Widow’s Bay’

When will episodes of ‘Widow’s Bay’ come on Apple TV?

Apple TV hasn’t revealed a release date yet for “Widow’s Bay,” but the series is already ordered for 10 episodes and production has begun, with Hiro Murai set to direct the pilot. Since it’s an Apple original, every episode will drop exclusively on Apple TV once the show officially premieres. As soon as Apple confirms when the cursed island opens its doors, we’ll update this section so you know exactly when Mayor Loftis hits your screen.

Can you watch episodes of ‘Widow’s Bay’ for free?

Sort of. Apple TV offers a seven-day free trial for new users. If you time it right, you can catch the first few episodes of “Widow’s Bay” before the trial ends. After that, you’ll need a paid subscription. The service costs $13 per month and has only one tier, which makes it simple. If Apple releases the show weekly (like they usually do), you might want to stick around for the full drop since the entire season is exclusive to the platform. And because it’s Apple, you’ll also get access to other originals while you’re there.

Apple TV

Apple TV (formerly known as Apple TV+) is a subscription video streaming service for $14.99 per month, offering a growing slate of original series, films, documentaries, and specials. Unlike other platforms that combine licensed titles with originals, Apple TV is built entirely around exclusive programming, making it the home of critically acclaimed hits such as “Ted Lasso,” “Severance,” “The Morning Show,” and “Silo.” Its lineup continues to expand with award-winning dramas, comedies, family-friendly shows, and blockbuster original films like “CODA,” which won the Academy Award for Best Picture.

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In October 2025, Apple TV agreed to a deal with Formula 1 to exclusively broadcast all Formula 1 races starting with the 2026 season.

Apple TV also features coverage of all regular-season matches for Major League Soccer (MLS) at no additional cost.

On August 28th, 2026, the price of Apple TV was increased from $12.99 per month to $14.99 per month, the second increase in as many years.

The service is available worldwide through the Apple TV app, which is built into Apple devices and supported on most smart TVs, streaming players like Roku and Fire TV, game consoles, and web browsers. Subscribers can watch on demand, download episodes and movies for offline viewing, and stream in 4K with Dolby Vision and Dolby Atmos, where available. Apple TV also offers family sharing, allowing up to six people to use one subscription at no extra cost.

With a competitive monthly price and bundles available through Apple One — which combines Apple TV with Apple Music, Apple Arcade, iCloud storage, and more — the service continues to grow as a key part of Apple’s ecosystem. Apple TV delivers one of the strongest collections of exclusive content in the streaming space for viewers seeking prestige originals, cinematic storytelling, and seamless access across devices.

What is ‘Widow’s Bay’ about?

“Widow’s Bay” follows the residents of a mysteriously cursed New England island, the kind of place where every local has a story about something strange that happened in the woods or the water. Their mayor, Tom Loftis, has no patience for any of it. He’s a no-nonsense single dad who wants the island to be the next Nantucket, not the next urban legend. But as the warnings pile up and the townspeople grow more desperate, Tom is forced to face whether the curse is real or if something even stranger is going on. The show blends small town superstition, character-driven comedy, and supernatural mystery into something that should feel both funny and eerie. It’s not straight horror. It’s not pure comedy. It’s a mix built around tension, denial, and all the things people refuse to believe even when they’re right in front of them.

Who stars in ‘Widow’s Bay’?

Matthew Rhys leads the show as Mayor Tom Loftis, a practical guy trying to put his town on the map while juggling fatherhood, politics, and a whole lot of ghost stories he wishes would go away. Rhys brings that grounded intensity he’s great at, the same presence he had in “The Americans” and “Perry Mason.” More cast announcements are expected as production moves forward, but Rhys is the anchor of the whole thing.

Who created ‘Widow’s Bay’?

The series comes from creator, showrunner, and executive producer Katie Dippold. I’ve been watching Dippold in her improv group “The Smokes” at UCB for years, and I’m so pumped to see her career taking off like this. She also wrote “The Heat” and co-wrote “Ghostbusters: Answer The Call.” She brings a mix of character comedy and supernatural storytelling that fits perfectly with the tone of this series. Hiro Murai will direct the pilot and executive-produce. Murai is one of the most distinctive filmmakers working right now, known for “Atlanta,” “Station Eleven,” “The Bear,” and Prime Video’s “Mr. & Mrs. Smith.” His style leans atmospheric, emotional, and offbeat, which should give the island a real personality.

Is ‘Widow’s Bay’ based on a book?

No. “Widow’s Bay” is an original concept created for television by Katie Dippold. It’s not based on a novel or an existing property. The world, the curse, and the characters are all built specifically for the show. With Dippold’s comedy background and Murai’s visual style, it feels like one of those rare shows where you don’t quite know what it’s going to be yet, but the team behind it makes you curious.

Once ‘Widow’s Bay’ premieres, let us know what you think in the comments below.


Thomas Waschenfelder writes about sports and entertainment for The Streamable, combining his deep knowledge of both fields with his experience in content creation. A graduate of USC’s prestigious School of Cinematic Arts, Waschenfelder has a strong background in film, which he leverages to craft engaging, high-quality content. When he’s not covering the latest developments in sports or entertainment, he’s patiently waiting for Connor McDavid to lead the Edmonton Oilers to a Stanley Cup victory.

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