‘KPop Demon Hunters’ passes 1 billion viewing hours
‘KPop Demon Hunters’ passes 1 billion viewing hours
The Netflix film is continuing its seemingly unstoppable run as the streamer’s top movie of all time.
Will the accolades never cease for “KPop Demon Hunters”? The movie is already the most-watched title over a six-month span in Netflix’s history, and new data from Ampere Analysis indicates tha it has surpassed another impressive milestone: 1 billion viewing hours.
Key Details:
- Sky’s the limit: “KPop Demon Hunters” has passed 1 billion viewing hours.
- Less is more: The movie’s success comes at a time when streamers are offering less content for kids.
- The children shall lead: Data from September found that over 30% of the movie’s audience was under 18.
Per Ampere’s data, “KPop Demon Hunters” has surpassed 1 billion viewing hours on Netflix. The movie was a bit of a phenomenon for Netflix; it reached peak weekly viewing 11 weeks after its release. Most Netflix titles reach peak viewing in their first or second week of availability, then see viewing fall off.
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The data from Ampere dovetails with numbers released by Luminate in September. Luminate also found that “KPop Demon Hunters” had a soft premiere, but continued to augment its audience as the weeks went by. Viewership for the film was stronger outside the United States than inside.
Luminate also found that 31% of the “KPop Demon Hunters” audience was under 18, and 50% were under 34. That data might suggest there’s room for streamers to continue adding more content for younger viewers, but Ampere’s data shows that subscription streaming platforms commission fewer titles for kids than any other medium.
Globally, streamers accounted for just 13% of children and family commissions in 2025, versus 47% for public broadcasters. The data clearly indicates that streamers are more interested in adult audiences, despite the fact that 35% of households with children say that having TV shows and movies their kids want is a key subscription motivator.
“The film’s musical core extended its reach beyond the platform and encouraged repeat viewing. Its themes, grounded in the global Korean cultural wave, helped build a highly engaged international fan base,” Ampere research manager Joe Hall said. “With a sequel already announced, ‘KPop Demon Hunters’ shows there is still a lot of value in developing Original IP that appeals across age demographics.”
Netflix
Netflix is a leading subscription-based video streaming service that offers on-demand access to an extensive library of over 3,000 movies, 2,000+ TV shows, and a growing collection of acclaimed Netflix originals. Renowned for producing groundbreaking content, Netflix has become a cultural powerhouse with hit originals like “Stranger Things,” “Wednesday,” “Squid Game,” “The Crown,” “Tiger King,” “Bridgerton,” “The Witcher,” and “Black Mirror.”