Bravo launching completely shoppable digital series
Bravo launching completely shoppable digital series
‘Shop What Happens’ is inspired by ‘Watch What Happens Live with Andy Cohen.’
Shoppable TV has been around for a long time, with channels like HSN and QVC offering viewers the chance to purchase all kinds of products from their couch for decades. Now, Bravo is getting in on the game, with a little help from Target; the duo has launched a new shoppable series called “Shop What Happens,” which will be available to stream on Peacock and other NBCUniversal digital platforms.
Key Details:
- Shop and watch: Bravo is launching a new digital, shoppable series.
- Beloved roots: “Shop What Happens” is inspired by “Watch What Happens Live with Andy Cohen.”
- Coming soon: Fans can watch new episodes on Sunday starting June 14 on Peacock, YouTube, and TikTok.
“Shop What Happens” is a weekly series that transforms Bravo fandom into real-time shopping opportunities. Hosted by Daryn Carp, the show will also feature Bravo-famous figures like Cynthia Bailey, Ariana Biermann, Lindsay Hubbard, Michelle Saniei, and Nia Sanchez. The series is inspired by the popular Bravo series “Watch What Happens Live with Andy Cohen.”
Each week, the group will convene for candid conversations, games, and commentary on cultural issues spanning fashion, entertainment, beauty, travel, and seasonal trends. And as they converse, viewers will be given the opportunity to shop the brands and trends discussed on the show via curated product offerings from Target.
“For a century, NBCUniversal has understood that must-see storytelling captures attention and drives action,” NBCUniversal executive Karen Kovacs said. “Launching ‘Shop What Happens’ reflects that belief, expanding what’s possible when premium content, fandom and commerce come together. In partnership with Target, we’re continuing to push the boundaries of shoppable entertainment, meeting audiences where they are and inviting them to engage, explore and shop.”
New episodes of the show will drop on Sundays for five consecutive weeks beginning on June 14. The show will stream on Peacock for all subscribers and will also be available on YouTube and TikTok. Fans will also be able to find clips from “Shop What Happens” on Instagram.
“At Target, we’re continually finding new ways to meet guests where they are, delivering inspiring experiences that make it easy to discover what’s trending,” Target executive Michelle Mesenburg said. “’Shop What Happens’ brings together the cultural conversations audiences are already following with the stylish, affordable products they love from Target. By combining trend-forward curation, entertaining content and seamless shopping, we’re making it easier than ever for guests to discover products and trends in a way that feels fun, inspiring and uniquely Target.”
Peacock
Peacock is a subscription video streaming service from NBCUniversal that includes original shows, blockbuster movies, and classic television series. Peacock is home to “Yellowstone,” “The Office,” and original hits like “Poker Face” and “Bel-Air.” You can also watch live sports and NBC programming, including the NFL, MLB, WWE, the Olympics, the Premier League, NASCAR, the French Open, college football and basketball, and the PGA Tour. Premium Plus subscribers can stream their local NBC feed in all 210 markets.