Last Friday, Netflix unveiled a dozen games to its mobile streaming platform during the final day of Geeked Week. Subscribers will soon have access to new offerings based on established Netflix properties in addition to the 22 games already available on the service.

Netflix subscribers will gain access to the following titles through 2023:

The streaming service has been making its way into the mobile gaming market since 2021 and continues to expand its library. Many of Netflix’s original IPs have been finding their way onto its gaming platform including “Stranger Things 3” based on the hit sci-fi throwback series’ third season, as well as original properties and titles from other systems. The streamer hopes that the integration of both visual and gaming content will increase subscriber loyalty and interaction.

The streaming service exemplified this marketing strategy when developing the “Exploding Kittens” mobile game and cartoon series simultaneously. Greg Peters, Chief Product Officer at Netflix, said recently that the company hoped that cross-platform content would provide its customers with a more homogenized experience.

To aid in this effort, Netflix made moves to acquire the Finnish developer Next Games, a studio already experienced in translating the streamer’s IPs into gaming content.

Multimedia giants such as Disney+ have access to a variety of popular IPs including Marvel, Star Wars, and Disney Animation, but they have yet to take advantage of integrating gaming properties into their streaming services. Such a strong push toward the mobile gaming market might place Netflix in a better marketing position if other streamers follow suit.

Watch the Netflix Geeked Week Games 2022 Trailer:

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Netflix

Netflix is a leading subscription-based video streaming service that offers on-demand access to an extensive library of over 3,000 movies, 2,000+ TV shows, and a growing collection of acclaimed Netflix originals. Renowned for producing groundbreaking content, Netflix has become a cultural powerhouse with hit originals like “Stranger Things,” “Wednesday,” “Squid Game,” “The Crown,” “Tiger King,” “Bridgerton,” “The Witcher,” and “Black Mirror.”

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The platform constantly updates its catalog, introducing fresh content alongside timeless classics and international hits. Netflix’s commitment to storytelling has also earned critical acclaim, with award-winning exclusives such as “Roma,” “Marriage Story,” “The Power of the Dog,” “Mank,” and “Ma Rainey’s Black Bottom.” In 2023, their animated film “Guillermo del Toro’s Pinocchio” won an Academy Award for Best Animated Feature, further solidifying Netflix’s reputation for high-quality content.

Recently, Netflix has expanded beyond standard movies and TV titles with the addition of video podcasts, and is also exploring a digital store that would offer third-party streamers within the app.

Netflix offers three plans – stream on 2 devices in HD with the “Standard with Ads” ($8.99) plan, on 2 devices in HD with the “Standard” ($19.99) plan, and 4 devices in up to 4K on the “Premium” ($26.99) plan.

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