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Amazon Fire TV

New Amazon Fire TV user interface on the way

New Amazon Fire TV user interface on the way

Amazon says its new Fire TV interface will help viewers find content faster and browse less.

David Satin
David Satin has been a dedicated News Writer at The Streamable since 2022, covering a wide range of stories in the entertainment and streaming industries. With years of experience writing online, David previously worked as a list writer for Screen Rant, where he gained recognition for his extensive coverage of sci-fi and fantasy genres. His ability to break and analyze major stories has made him a trusted voice in the streaming world. Over the course of his career, Satin has become an integral part of The Streamable team, contributing to some of the most impactful stories in the industry.
Read full bio ›
David Satin
•
Known for breaking major streaming stories, he’s covered everything from Netflix policy shifts to Peacock’s ad-tier changes. A sci-fi fan and Toshiba Fire TV user, he brings sharp analysis and a love for the genre to his reporting.
Known for breaking major streaming stories, he’s covered everything from Netflix policy shifts to Peacock’s ad-tier changes. A sci-fi fan and Toshiba Fire TV user, he brings sharp analysis and a love for the genre to his reporting.

Trying to find a new TV show or movie to watch can be challenging enough. Having a poor user interface experience with which to find those titles is maddening indeed, and Amazon knows it full well. That’s why the company announced on Monday that it was preparing to roll out a new user interface for Fire TV devices, including the Fire TV mobile app, to help viewers stop browsing and start watching more easily.

Key Details:

  • Next few weeks: The new Fire TV update is launching in February.
  • Mobile, too: The Fire TV mobile app will soon allow viewers to browse content, manage their playlist, and more.
  • New hardware: An all-new TV called the Amazon Ember Artline will soon launch, as well.

The new Fire TV user interface will add a shortcut panel that viewers can access by long-pressing the Home button on their remote. It will offer access to your most frequently used controls on Fire TV, including settings, connected doorbell cameras, smart home management, and more.

Additionally, the new UX will allow viewers to pin up to 20 apps on their home screen, up from the six that can now be added. Pressing the Menu button will pull up shortcuts to Games, Art & Photos, and the Fire TV Ambient experience once the update is live. The new interface will also feature a more modern design, optimized spacing, and redesigned color gradients.

Amazon says that in some cases, browsing time has been cut by 20% to 30% with the new Fire TV experience. The updated UX will be available to all Fire TV customers starting in February at no extra charge, though users will have to be Alexa+ or Prime subscribers to use the embedded Alexa+ features in the interface.

If a new user interface wasn’t enough for Amazon fans, the company also announced on Monday that it was launching another line of smart TVs later this spring. The Amazon Ember Artline TV is a 4K QLED set with support for Dolby Vision, HDR10+, and Wi-Fi 6, and is specifically intended to help viewers turn their living room into a beautiful art gallery.

The Artline’s screen is designed to reduce glare in any lighting conditions, and its Omnisense technology turns the Fire TV Ambient Experience on automatically when people enter or leave a room. It includes more than 2,000 pieces of free art, and even comes with a choice of one of 10 adjustable color frames. The Ember Artline model will come in sizes from 55 to 65 inches, starting at $900.

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Prime Video

Prime Video is a subscription video streaming service that includes on-demand access to 10,000+ movies, TV shows, and Prime Originals like “The Lord of the Rings: The Rings of Power,” “Jack Ryan,” “The Marvelous Mrs. Maisel,” “The Boys,” and more. Subscribers can also add third-party services like Max, Showtime, STARZ, and dozens more with Prime Video Channels. Prime Video also offers exclusive live access to NFL Thursday Night Football.

…

Prime Video is included with Amazon Prime for $14.99 per month ($139 per year), or can be purchased on its own for $8.99 per month. A standalone, ad-supported version costs $8.99 per month, while the upgraded Prime Video Ultra tier, costing an extra $4.99 per month or $45.99 per year, adds Dolby Atmos support, ups video quality to 4K UHD, removes ads, and allows for 100 downloads and 5 simultaneous streams. Prime Video offers a 30-day free trial.

Prime Video currently offers over 25,000 movies and TV episodes, many of which are original productions. Live sports coverage includes NFL Thursday Night Football as well as select NBA, WNBA, and NWSL events.

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David Satin
David Satin has been a dedicated News Writer at The Streamable since 2022, covering a wide range of stories in the entertainment and streaming industries. With years of experience writing online, David previously worked as a list writer for Screen Rant, where he gained recognition for his extensive coverage of sci-fi and fantasy genres. His ability to break and analyze major stories has made him a trusted voice in the streaming world. Over the course of his career, Satin has become an integral part of The Streamable team, contributing to some of the most impactful stories in the industry.
Read full bio ›
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