The new ESPN direct-to-consumer streaming service and Fox One launched on the same day, creating the potential for a fan frenzy as the 2025 football season approached. Both services launched Aug. 21, and analysts have anxiously awaited any kind of estimate or data on how many subscribers adopted ESPN and Fox One in their first days of availability. Thanks to new data from Antenna, we now have that answer.

As reported by Front Office Sports, ESPN and Fox one combined to bring in 1 million subscribers in the 10 days following their launches on Aug. 21. That’s a strong uptake for streamers priced at $20 to $30 per month, and an encouraging sign that the audience is hungry for a way to access the content found on ESPN and Fox One outside the cable bundle.

The data did not delineate how many subscribers each streamer actually pulled in, but Antenna did indicate that ESPN had the majority of that 1 million subscriber pool. ESPN president Jimmy Pitaro declined to share more concrete data on Tuesday when he spoke at the FOS Tuned In summit.

The numbers from Antenna are an excellent start, but more detailed data from ESPN and Fox will be key in analyzing the success of the streamers going forward. Executives from both companies have continued to promise that their services are not intended to pull customers away from pay TV, and are only meant to bring in viewers who have never engaged with the traditional pay-TV experience.

Initial word from Antenna is that so far, that mission has been accomplished.

“This topline data represents genuinely new customers; it does not include existing Disney subscribers who switched from other plans, or those who activated the service through a live TV streaming partnership,” Antenna wrote in a blog post. “Additionally, both services’ NFL bumps likely hit closer to their first regular-season games, which started on Sept. 7. … While these early returns are strong, they are still just that—early.”

More details could be hard to come by on the ESPN side, as Disney will stop including subscriber numbers as part of their quarterly earnings reports to investors, much like Netflix has done. But we’ll take whatever we can get, starting with preliminary data that shows ESPN and Fox One brought in more than 1 million customers in their first 10 days of availability.