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Walmart+ service adds free Peacock subscription option

Walmart+ service adds free Peacock subscription option

Customers will not, unfortunately, get both Paramount+ and Peacock free at the same time.

Known for breaking major streaming stories, he’s covered everything from Netflix policy shifts to Peacock’s ad-tier changes. A sci-fi fan and Toshiba Fire TV user, he brings sharp analysis and a love for the genre to his reporting.

The Walmart+ subscription service is turning five years old. The service comes with a good selection of benefits, such as free same-day delivery on groceries, free shipping, and plenty of other discounts. Customers also get streaming benefits with Walmart+; the service already offered a free subscription to Paramount+ Essential, and now it’s adding the ability to choose a Peacock Premium account as well.

Key Details:

  • Later this month: Walmart+ will welcome Peacock on Sept. 15.
  • One or the other: Customers have to pick either Peacock or Paramount+, but they can switch between.
  • Join up!: Peacock also recently joined the Prime Video Subscriptions marketplace.

According to Lucas Manfredi of The Wrap, Peacock’s ad-supported Premium tier will launch as an option for Walmart+ customers starting Sept. 15. The cost of a Walmart+ subscription is not expected to rise past its current level of $13 per month or $98 per year.

Peacock will join Paramount+'s ad-supported Essential plan as the two streaming benefits viewers get to pick from when signing up for a Walmart+ subscription. Customers will not be able to get Paramount+ and Peacock both free with a Walmart+ subscription, but will be able to switch between the two streamers once every 90 days.

“The additional option of Peacock Premium adds even more value and more choice to our membership, without raising the price,” Walmart+ SVP Deepak Maini said. “By offering the ability to switch between two top-tier video streaming services, we’re empowering our members to customize their entertainment experience and enjoy significant savings. This is just one of the many ways we’re evolving Walmart+ to meet the needs and wants of today’s consumer.”

Peacock is becoming available in a growing number of distribution platforms. In addition to this Walmart+ agreement, Peacock also recently struck a deal with Amazon to become available on the Prime Video Subscriptions store, opening a new distribution method for its ad-free Premium+ subscription. Peacock now has 41 million subscribers, and is clearly angling for ways to add more to that total.

“This expanded partnership strengthens our collaboration across the NBCUniversal enterprise with Walmart and gives Walmart+ members seamless access to the wide variety of Peacock’s entertainment offering,” NBCUniversal executive Matt Schnaars said. “Whether it’s live sports like the upcoming NBA season, Sunday Night Football, Emmy-winning reality series like ‘The Traitors,’ original series including ‘The Paper,’ or blockbuster films, Peacock has something for everyone.”

Peacock

Peacock is a subscription video streaming service from NBCUniversal that includes original shows, blockbuster movies, and classic television series. Peacock is home to “Yellowstone,” “The Office,” and original hits like “Poker Face” and “Bel-Air.” You can also watch live sports and NBC programming, including the NFL, MLB, WWE, the Olympics, the Premier League, NASCAR, the French Open, college football and basketball, and the PGA Tour. Premium Plus subscribers can stream their local NBC feed in all 210 markets.

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Peacock also includes news, entertainment, sports, late-night, and reality from various NBCU properties, including NBC, Bravo, and E!. Additionally, Peacock has exclusives like “Below Deck: Down Under.” They also include live and on-demand access to Hallmark channels.

The company has acquired the rights to many classic shows, including “Parks and Recreation” and the entire Dick Wolf library, which includes “Law & Order” and “Chicago Fire.”

Peacock features weekly Sunday night NFL games during the regular season, available on the Premium and Premium Plus plans.

Peacock again raised prices on August 18, 2026, with the cost of plans increasing to $8.99 for the Select, $12.99 for Premium, and $19.99 for Premium Plus.

The service also features blockbusters and critically acclaimed films from Universal Pictures, Focus Features, DreamWorks Animation, Illumination, as well as content acquired from Hollywood’s biggest studios.


David Satin has been a dedicated News Writer at The Streamable since 2022, covering a wide range of stories in the entertainment and streaming industries. With years of experience writing online, David previously worked as a list writer for Screen Rant, where he gained recognition for his extensive coverage of sci-fi and fantasy genres. His ability to break and analyze major stories has made him a trusted voice in the streaming world. Over the course of his career, Satin has become an integral part of The Streamable team, contributing to some of the most impactful stories in the industry.

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