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Roku launching new NCAA March Madness Zone

Roku launching new NCAA March Madness Zone

The programming hub will show viewers where to stream the next big game, and much more.

David Satin
David Satin has been a dedicated News Writer at The Streamable since 2022, covering a wide range of stories in the entertainment and streaming industries. With years of experience writing online, David previously worked as a list writer for Screen Rant, where he gained recognition for his extensive coverage of sci-fi and fantasy genres. His ability to break and analyze major stories has made him a trusted voice in the streaming world. Over the course of his career, Satin has become an integral part of The Streamable team, contributing to some of the most impactful stories in the industry.
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David Satin
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Known for breaking major streaming stories, he’s covered everything from Netflix policy shifts to Peacock’s ad-tier changes. A sci-fi fan and Toshiba Fire TV user, he brings sharp analysis and a love for the genre to his reporting.
Known for breaking major streaming stories, he’s covered everything from Netflix policy shifts to Peacock’s ad-tier changes. A sci-fi fan and Toshiba Fire TV user, he brings sharp analysis and a love for the genre to his reporting.
Roku has launched a new March Madness Zone.

Roku’s Sports Zone is a well-known destination for anyone with a Roku device. The hub allows viewers to watch free ad-supported streaming TV (FAST) channels, see scores, learn how to watch the next major event, and more. On Thursday, Roku announced it was launching a new sports zone dedicated specifically to March Madness to help make the tournament-watching experience easier for all fans.

Key Details:

  • Get in the zone: Roku is launching a new NCAA March Madness Zone.
  • Super aggregator: The Zone will make it far easier for fans to locate the next game in both tournaments.
  • More than just scores: The Zone will include highlights, and game replays will be available on The Roku Channel.

The new Roku NCAA March Madness Zone is launching on Thursday, so as to be up and running ahead of Selection Sunday. It’s free to access the NCAA March Madness Zone, and Roku users will find it on the Roku home screen, as well as several other access points around the user interface.

The Zone will show fans viewing options for every game of the 2026 NCAA Men’s and Women’s Basketball Tournaments, and will offer options for watching each matchup based on a user’s subscriptions through Roku. Viewers who are not subscribed to a service that offers March Madness games will find links to sign up in the March Madness Zone.

“March Madness is a time when sports fans everywhere stop what they’re doing and lock in for a tournament full of buzzer‑beaters, Cinderella runs, and bracket‑busting upsets,” Roku head of sports Joe Franzetta said. “The NCAA March Madness Zone makes it simple for fans to find every game, relive the highlights, and stay focused on their team’s evolving stories. We’re excited to partner with TNT Sports and CBS Sports to deliver a seamless viewing experience for millions of fans tuning in.”

In addition to game scores and viewing options, the NCAA March Madness Zone will include highlights and more. In addition, viewers will be able to watch full replays of March Madness games at no cost with The Roku Channel. It’s a one-stop destination for all March Madness fans, and Roku owners can check it out now.

Viewers will be able to stream any Men’s March Madness games appearing on TNT, TBS, and truTV with a subscription to HBO Max ad-free plans. Any games airing on CBS will be found on the Paramount+ Premium tier, and all games from the Women’s Tournament will be available on ESPN Unlimited.

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Roku Channel

The Roku Channel is a free, ad-supported streaming service that offers a broad mix of movies, TV shows, live linear channels, and original programming. Available to all viewers — not just Roku device owners — the service features licensed content from major studios alongside Roku Originals, which include exclusive series, movies, and specials previously produced for Quibi, as well as new original projects developed specifically for the platform.

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Programming on The Roku Channel spans multiple genres, including drama, comedy, reality TV, news, and family-friendly content. Popular titles and originals include “Weird: The Al Yankovic Story,” “Die Hart,” “The Spiderwick Chronicles,” and a rotating library of classic films and TV series. The platform also offers live news channels, sports highlights, and themed FAST channels covering everything from classic TV to lifestyle programming.

Viewers can watch The Roku Channel for free on Roku devices, smart TVs, streaming players, mobile devices, and web browsers, with no subscription required. The service is also available on platforms like Amazon Fire TV and Samsung smart TVs, expanding its reach beyond the Roku ecosystem. While ads are included, the experience is designed to be lighter than traditional broadcast television.

With its combination of free access, original content, live channels, and on-demand entertainment, The Roku Channel has become one of the most widely available and accessible streaming destinations for viewers looking to watch without a monthly subscription.

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David Satin
David Satin has been a dedicated News Writer at The Streamable since 2022, covering a wide range of stories in the entertainment and streaming industries. With years of experience writing online, David previously worked as a list writer for Screen Rant, where he gained recognition for his extensive coverage of sci-fi and fantasy genres. His ability to break and analyze major stories has made him a trusted voice in the streaming world. Over the course of his career, Satin has become an integral part of The Streamable team, contributing to some of the most impactful stories in the industry.
Read full bio ›
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