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Roku eclipses 100 million streaming households

Roku eclipses 100 million streaming households

The milestone underscores the popularity of the Roku operating system around the world.

David Satin
David Satin has been a dedicated News Writer at The Streamable since 2022, covering a wide range of stories in the entertainment and streaming industries. With years of experience writing online, David previously worked as a list writer for Screen Rant, where he gained recognition for his extensive coverage of sci-fi and fantasy genres. His ability to break and analyze major stories has made him a trusted voice in the streaming world. Over the course of his career, Satin has become an integral part of The Streamable team, contributing to some of the most impactful stories in the industry.
Read full bio ›
David Satin
•
Known for breaking major streaming stories, he’s covered everything from Netflix policy shifts to Peacock’s ad-tier changes. A sci-fi fan and Toshiba Fire TV user, he brings sharp analysis and a love for the genre to his reporting.
Known for breaking major streaming stories, he’s covered everything from Netflix policy shifts to Peacock’s ad-tier changes. A sci-fi fan and Toshiba Fire TV user, he brings sharp analysis and a love for the genre to his reporting.
Roku remote in hand in front of a TV set

The Roku operating system is one of the most popular in the world, but how popular? The company itself gave an answer to that question on Wednesday, announcing that it had surpassed 100 million global streaming households for the first time.

Key Details:

  • Celebration time: Roku has surpassed 100 million streaming households.
  • Increasing share: Data shows that Roku owns 44% of total hours spent viewing connected TV content.
  • First and foremost:. Over 50% of Americans’ smart TVs or streaming players use the Roku operating system.

More than 100 million households around the world are now using the Roku operating system on a streaming device or smart TV. The company defines streaming households as the number of distinct user accounts streaming video on the Roku platform in a given 30-day period.

Data compiled by Comscore found that in the fourth quarter of 2025, Roku accounted for 44% of all hours spent watching connected TV content, the most of any brand. Amazon’s Fire TV accounted for 14%, Samsung 12%, and Google 5%.

Click chart to expand.

“Surpassing 100 million streaming households is a defining moment, not just for Roku, but for the future of television,” Roku CEO Anthony Wood said. “We’re helping shape the entertainment landscape by making it easier to discover great content, more affordable to watch it, and more effective for advertisers and partners around the world to connect with audiences. We are deeply grateful to our viewers, teams, advertisers, and partners for helping us reach this milestone. And as the shift to streaming continues to accelerate, we’re more energized than ever to lead the evolution of television.”

Per data recently published by Hub Research, 55% of Americans said the Roku operating system was used on at least one TV or streaming device in their home — more than any other streaming or TV operating system.

The easy-to-use Roku interface allows viewers to download and order their favorite streaming apps in any way they choose, as well as watch hundreds of free ad-supported streaming TV (FAST) channels on The Roku Channel. The company now counts over 100 million streaming households, and it clearly has designs on more.

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roku.com

Roku Channel

The Roku Channel is a free, ad-supported streaming service that offers a broad mix of movies, TV shows, live linear channels, and original programming. Available to all viewers — not just Roku device owners — the service features licensed content from major studios alongside Roku Originals, which include exclusive series, movies, and specials previously produced for Quibi, as well as new original projects developed specifically for the platform.

…

Programming on The Roku Channel spans multiple genres, including drama, comedy, reality TV, news, and family-friendly content. Popular titles and originals include “Weird: The Al Yankovic Story,” “Die Hart,” “The Spiderwick Chronicles,” and a rotating library of classic films and TV series. The platform also offers live news channels, sports highlights, and themed FAST channels covering everything from classic TV to lifestyle programming.

Viewers can watch The Roku Channel for free on Roku devices, smart TVs, streaming players, mobile devices, and web browsers, with no subscription required. The service is also available on platforms like Amazon Fire TV and Samsung smart TVs, expanding its reach beyond the Roku ecosystem. While ads are included, the experience is designed to be lighter than traditional broadcast television.

With its combination of free access, original content, live channels, and on-demand entertainment, The Roku Channel has become one of the most widely available and accessible streaming destinations for viewers looking to watch without a monthly subscription.

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Free
roku.com
David Satin
David Satin has been a dedicated News Writer at The Streamable since 2022, covering a wide range of stories in the entertainment and streaming industries. With years of experience writing online, David previously worked as a list writer for Screen Rant, where he gained recognition for his extensive coverage of sci-fi and fantasy genres. His ability to break and analyze major stories has made him a trusted voice in the streaming world. Over the course of his career, Satin has become an integral part of The Streamable team, contributing to some of the most impactful stories in the industry.
Read full bio ›
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