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Analysis: Prime Video Catalog Offers Most Holiday Titles, Netflix Leads the Way in Originals

Analysis: Prime Video Catalog Offers Most Holiday Titles, Netflix Leads the Way in Originals

Known for breaking major streaming stories, he’s covered everything from Netflix policy shifts to Peacock’s ad-tier changes. A sci-fi fan and Toshiba Fire TV user, he brings sharp analysis and a love for the genre to his reporting.

As families across the world gather this week in preparation for their holiday celebrations, seasonal viewing options are likely high priorities on many people’s watch lists. Thanks to a new analysis by the London-based data and analytics firm Ampere Analysis, families now have even more insight as to where they can find the best holiday content available to stream.

According to Ampere’s data, as of October 2022 Prime Video offered audiences the largest share of all Christmas titles available to stream globally from any one streaming service, with 13%. Amazon’s festive content was primarily Children & Family (48%), with Romance accounting for a further 27% of its titles. However, the streamer clearly favors acquired content, with original shows and movies representing just 1% of all Prime Video Christmas titles.

For the fourth year in a row, Prime Video’s streaming catalog featured more movie and TV titles containing the words, “Christmas,” “Santa,” “Reindeer,” or “Snow” than any other subscription video-on-demand (SVOD) service globally, as of October 2022. Titles available on Prime Video include Frank Capra’s classic “It's a Wonderful Life,” and many more.

Ampere’s data also showed that Netflix is the clear leader among streaming services for original Christmas content globally. Of Netflix’s total library of Christmas movies and shows, 69% are originals, making it the best-stocked service of Christmas and holiday content unique to its platform.

Netflix has been making efforts to expand its holiday offerings in 2022, producing 25% more Christmas movies and shows than it did in 2021, and it has seen success thus far. Netflix’s Christmas movies “Falling For Christmas,” starring Lindsay Lohan, and “The Noel Diary” with Justin Hartley were standouts among this year’s new streaming holiday movies, driving 3.2 million and 2.8 million household views respectively between Nov. 8 and Dec. 11, according to television and streaming measurement company Samba TV.

Samba’s research also found that classic Christmas movies, like those offered on Prime Video, are driving the most demand for holiday streaming content in 2022. The most-watched movie in the leadup to Christmas so far is the ’80s classic “National Lampoon’s Christmas Vacation,” viewed by 8.6M U.S. households. “Home Alone” followed closely behind with 8.4M households and Will Ferrell’s “Elf” nabbed 7.9M households.

Related: Holiday Movie Roundup: All of the Christmas Films from Hallmark, Great American Family, Lifetime, Netflix, More

Streaming services have clearly recognized the importance of offering holiday content at this time of year. Whether it’s with a slate of brand new, original shows and movies or a library of familiar classics, streamers are determined to prove that Christmas and holiday movies aren’t just the province of the Hallmark Channel and Lifetime anymore.

  • Netflix

    Netflix is a leading subscription-based video streaming service that offers on-demand access to an extensive library of over 3,000 movies, 2,000+ TV shows, and a growing collection of acclaimed Netflix originals. Renowned for producing groundbreaking content, Netflix has become a cultural powerhouse with hit originals like “Stranger Things,” “Wednesday,” “Squid Game,” “The Crown,” “Tiger King,” “Bridgerton,” “The Witcher,” and “Black Mirror.”

    …

    The platform constantly updates its catalog, introducing fresh content alongside timeless classics and international hits. Netflix’s commitment to storytelling has also earned critical acclaim, with award-winning exclusives such as “Roma,” “Marriage Story,” “The Power of the Dog,” “Mank,” and “Ma Rainey’s Black Bottom.” In 2023, their animated film “Guillermo del Toro’s Pinocchio” won an Academy Award for Best Animated Feature, further solidifying Netflix’s reputation for high-quality content.

    Recently, Netflix has expanded beyond standard movies and TV titles with the addition of video podcasts, and is also exploring a digital store that would offer third-party streamers within the app.

    Netflix offers three plans – stream on 2 devices in HD with the “Standard with Ads” ($8.99) plan, on 2 devices in HD with the “Standard” ($19.99) plan, and 4 devices in up to 4K on the “Premium” ($26.99) plan.

  • Prime Video

    Prime Video is a subscription video streaming service that includes on-demand access to 10,000+ movies, TV shows, and Prime Originals like “The Lord of the Rings: The Rings of Power,” “Jack Ryan,” “The Marvelous Mrs. Maisel,” “The Boys,” and more. Subscribers can also add third-party services like Max, Showtime, STARZ, and dozens more with Prime Video Channels. Prime Video also offers exclusive live access to NFL Thursday Night Football.

    …

    Prime Video is included with Amazon Prime for $14.99 per month ($139 per year), or can be purchased on its own for $8.99 per month. A standalone, ad-supported version costs $8.99 per month, while the upgraded Prime Video Ultra tier, costing an extra $4.99 per month or $45.99 per year, adds Dolby Atmos support, ups video quality to 4K UHD, removes ads, and allows for 100 downloads and 5 simultaneous streams. Prime Video offers a 30-day free trial.

    Prime Video currently offers over 25,000 movies and TV episodes, many of which are original productions. Live sports coverage includes NFL Thursday Night Football as well as select NBA, WNBA, and NWSL events.


David Satin has been a dedicated News Writer at The Streamable since 2022, covering a wide range of stories in the entertainment and streaming industries. With years of experience writing online, David previously worked as a list writer for Screen Rant, where he gained recognition for his extensive coverage of sci-fi and fantasy genres. His ability to break and analyze major stories has made him a trusted voice in the streaming world. Over the course of his career, Satin has become an integral part of The Streamable team, contributing to some of the most impactful stories in the industry.

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