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Frndly TV Adds “Cowboy Way” Channel Featuring Trace Adkins, Taylor Hicks, More

Frndly TV Adds “Cowboy Way” Channel Featuring Trace Adkins, Taylor Hicks, More

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Matt Rainis
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Saddle up, partners, because Frndly TV is adding a new channel that is sure to be a rootin’ tootin’ good time. The “Cowboy Way” features authentic Americana-based entertainment, and it joins Frndly TV’s lineup of more than 40 live and on-demand channels. With offering free seven-day trials, any curious cowpoke can afford to take a look at this new collection of Western programming.

The slate of programming contains the network’s namesake, a show about three modern-day cowboys on their ranch in Alabama called “The Cowboy Way,” as well as cowboy competition show called “Ultimate Cowboy Showdown” hosted by country music superstar Trace Adkins. Also on Cowboy Way is American Idol alumnus Taylor Hicks’ food travel show, “State Plate,” and Bat Masterson’s recounting of true tales of the American West on “Wild West Chronicles.” With such a collection of series, the channel promises to cater to any and all fans of country and Western entertainment. The Cowboy Way Channel is a free ad-supported streaming channel, so it will air 24/7 on Frndly.

Take a Sneak Peek at Cowboy Way:

Frndly TV, a family-friendly skinny-bundle streaming service, has been growing steadily recently, surpassing 700 thousand subscribers in late 2022. With this growth comes a drive to continue improving their service as Frndly has recently updated its user interface, as well as its programming, with multiple channel additions.

The streamer’s addition of “Cowboy Way” is yet another example of its attempts to step up its game, adding more content to draw users into the service. With the Western programming being a major driver in streaming usage — from new shows like “Yellowstone” to classics like “Gunsmoke” — this channel seems likely to do well for Frndly TV.

Cowboy Way is also available on Sling TV, Samsung TV Plus, VIZIO Freecast, Plex, Roku Channel, Tubi, Xumo, DistroTV, and other streaming outlets.

7-Day Trial
frndlytv.com

Frndly TV

Frndly TV is a budget-friendly live TV streaming service in the United States that focuses on family-friendly and lifestyle programming. Launched in 2019, the service offers a curated lineup of channels that includes Hallmark Channel, UPtv, Lifetime, MeTV, INSP, The Weather Channel, Game Show Network, and dozens more. It’s designed for viewers who want wholesome content without the’ high cost or complexity of larger streaming bundles.

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Frndly TV does not carry sports or news-heavy networks, instead prioritizing entertainment, classic television, educational content, and movies suitable for all ages.

Viewers can access Frndly TV on most major devices, including Roku, Amazon Fire TV, Apple TV, Android TV, smart TVs, iOS, and Android devices, and web browsers. The service offers multiple subscription tiers, starting at a low monthly cost, with features like unlimited DVR, multiple screens, and on-demand access depending on the plan.

On May 1, 2025, it was announced that Roku was set to acquire Frndly TV, a deal that would close in the second quarter of 2025.

With its affordable pricing, simple interface, and focus on positive, family-oriented entertainment, Frndly TV is a popular choice for households looking to stream classic and uplifting content.

7-Day Trial
$8.99+ / month
frndlytv.com
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