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Peacock reveals more details for Membership rewards program

Peacock reveals more details for Membership rewards program

Viewers can enjoy rewards like NBCU shop discounts, complimentary Instacart+ memberships, and more.

Known for breaking major streaming stories, he’s covered everything from Netflix policy shifts to Peacock’s ad-tier changes. A sci-fi fan and Toshiba Fire TV user, he brings sharp analysis and a love for the genre to his reporting.
The Peacock logo on a phone screen, and details about its new reward program.

Earlier this month, we informed readers about a new loyalty program that NBCUniversal streaming service Peacock had been working on. Now, the service has revealed details about the program, including what kind of rewards are available, membership tiers, and more.

Key Details:

  • Cool perks: Peacock subscribers can enjoy perks like a free Instacart+ membership, store discounts, and more.
  • Tiered success: The Membership program has Gold, Platinum, and Diamond tiers.
  • Try your luck: Peacock has chosen a random group of subscribers to beta test the Membership program.

Per NBCU’s latest release, the Peacock Membership program will have three tiers, each based on their tenure as a Peacock subscriber. The Gold tier is for viewers who have been subscribed between three months and one year, while Platinum viewers have to be customers for between one and three years, and Diamond customers have to be three-year-plus subscribers.

At the launch of the Membership program, viewers will have access to a ton of perks, including discounts of up to 25% at the NBCU and Bravo digital stores, a complimentary Instacart+ membership, and a digital BOGO coupon from Pizza Hut.

The streamer says that it will continue to test and evolve the program over time, with additional rewards like Universal Parks perks, NBCU content previews, and early access to NBCU live events also expected to join the Membership rewards roster.

If you’re a current Peacock subscriber, you’ll want to check the email associated with your account to see if you have been selected for the Membership beta program. As of now, only a randomly selected group of Peacock Premium and Premium Plus subscribers has been selected to participate in the beta test. The rewards program is available to these subscribers at no extra cost.

Peacock

Peacock is a subscription video streaming service from NBCUniversal that includes original shows, blockbuster movies, and classic television series. Peacock is home to “Yellowstone,” “The Office,” and original hits like “Poker Face” and “Bel-Air.” You can also watch live sports and NBC programming, including the NFL, MLB, WWE, the Olympics, the Premier League, NASCAR, the French Open, college football and basketball, and the PGA Tour. Premium Plus subscribers can stream their local NBC feed in all 210 markets.

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Peacock also includes news, entertainment, sports, late-night, and reality from various NBCU properties, including NBC, Bravo, and E!. Additionally, Peacock has exclusives like “Below Deck: Down Under.” They also include live and on-demand access to Hallmark channels.

The company has acquired the rights to many classic shows, including “Parks and Recreation” and the entire Dick Wolf library, which includes “Law & Order” and “Chicago Fire.”

Peacock features weekly Sunday night NFL games during the regular season, available on the Premium and Premium Plus plans.

Peacock again raised prices on August 18, 2026, with the cost of plans increasing to $8.99 for the Select, $12.99 for Premium, and $19.99 for Premium Plus.

The service also features blockbusters and critically acclaimed films from Universal Pictures, Focus Features, DreamWorks Animation, Illumination, as well as content acquired from Hollywood’s biggest studios.


David Satin has been a dedicated News Writer at The Streamable since 2022, covering a wide range of stories in the entertainment and streaming industries. With years of experience writing online, David previously worked as a list writer for Screen Rant, where he gained recognition for his extensive coverage of sci-fi and fantasy genres. His ability to break and analyze major stories has made him a trusted voice in the streaming world. Over the course of his career, Satin has become an integral part of The Streamable team, contributing to some of the most impactful stories in the industry.

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