If you’re a Netflix user who primarily watches the service on your mobile device, the time to make your voice heard is finally here. Reporting from The Verge indicates Netflix is preparing to release a new feature for mobile devices that makes it easier to give content a rating while watching.

It’s a simple expansion of Netflix’s thumbs up rating system that will appear when users tap the screen. The thumbs up, thumbs down and two thumbs up options will appear above the pause button row, giving users the ability to quickly rate their chosen content. The update was released on iOS devices on Monday, and a Netflix spokesperson told The Verge that it would follow for Android-powered devices “later,” with no specific timetable given.

Preview Netflix’s New Rating Feature on Mobile Devices

This is just the latest tweak to the ratings system on Netflix. In 2017, the site shifted from a star-based rating model to the thumbs up/thumbs down system. Last year, the company added the two thumbs up button, which signifies that a user doesn’t just like the content they’re watching, they love it.

The thumb ratings are, of course, designed to help Netflix’s algorithm discover content similar to that title to recommend. The more a user takes advantage of the rating system, the better personalized their content recommendations will be, and (ideally for Netflix), the longer they’ll stay engaged and watching.

It’s part of the same strategy that induced Netflix to release the “My Netflix” hub for mobile users last month. It’s a personalized content hub where subscribers can see what they’ve been watching, titles they’ve saved, view content recommendations and more. That update also became available to iOS users first, though Android customers should see it available during the month of August.

Netflix updates its user interface and customer features frequently, which is likely one reason it is consistently rated as the top user experience in the streaming market by customers. As differentiation of content and user engagement become increasingly emphasized by streamers, taking steps like expanding the rating system for mobile users will help Netflix continue to stay ahead of its peers.

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Netflix is a leading subscription-based video streaming service that offers on-demand access to an extensive library of over 3,000 movies, 2,000+ TV shows, and a growing collection of acclaimed Netflix originals. Renowned for producing groundbreaking content, Netflix has become a cultural powerhouse with hit originals like “Stranger Things,” “Wednesday,” “Squid Game,” “The Crown,” “Tiger King,” “Bridgerton,” “The Witcher,” and “Black Mirror.”

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The platform constantly updates its catalog, introducing fresh content alongside timeless classics and international hits. Netflix’s commitment to storytelling has also earned critical acclaim, with award-winning exclusives such as “Roma,” “Marriage Story,” “The Power of the Dog,” “Mank,” and “Ma Rainey’s Black Bottom.” In 2023, their animated film “Guillermo del Toro’s Pinocchio” won an Academy Award for Best Animated Feature, further solidifying Netflix’s reputation for high-quality content.

Recently, Netflix has expanded beyond standard movies and TV titles with the addition of video podcasts, and is also exploring a digital store that would offer third-party streamers within the app.

Netflix offers three plans – stream on 2 devices in HD with the “Standard with Ads” ($8.99) plan, on 2 devices in HD with the “Standard” ($19.99) plan, and 4 devices in up to 4K on the “Premium” ($26.99) plan.

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