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Netflix Begins Rolling Out Updated User Interface with Refreshed Menus, Functionality

Netflix Begins Rolling Out Updated User Interface with Refreshed Menus, Functionality

With a background in sports and entertainment reporting, he’s covered everything from Broadway to college football. He cut the cord in 2014 and has a sharp eye for streaming trends and a soft spot for Hallmark movies.

It appears that the world’s largest streaming service is rolling out something of a holiday present for users ahead of Thanksgiving later this week. Some Netflix users have begun to see an updated user interface on smart TV and connected TV apps. As of publishing time, the updates have not taken effect for all users, but it appears that they are being released by account, rather than by platform. The Streamable has tested multiple types of TVs and streaming devices and the only consistency in terms of when and where the updates can be found is by individual account.

The first major change that users will see is the way that the menu on the left-hand side of the screen allows them to flip between the different profiles on their account. With the update, instead of having to select the “Switch Profiles” link at the top of the menu to navigate to a different page to swap profiles, now, viewers are able to toggle between profiles in fewer steps.

The other apparent change comes with how Netflix is displaying artwork for its recommend titles. The new interface displays a large poster for the movie or series next to a trailer and description. Once the trailer plays to the right of the art, the space settles on a static image of the title.

The old interface would display the trailer and title information above a carousel of tiles for other recommended shows and films. Similarly, the trailer would play before giving way to the title card.

These interface updates come as Netflix has been refining its platform throughout the year. Most recently, the streamer introduced the ability for primary account holders to de-authorize individual devices from using their account. The move is intended to give subscribers more control over their accounts, especially as Netflix prepares to introduce expanded measures to curb password sharing in 2023.

Throughout the year, the streamer has also introduced new content hubs, a two-thumbs-up rating system, and an updated continue watching feature.

Netflix

Netflix is a leading subscription-based video streaming service that offers on-demand access to an extensive library of over 3,000 movies, 2,000+ TV shows, and a growing collection of acclaimed Netflix originals. Renowned for producing groundbreaking content, Netflix has become a cultural powerhouse with hit originals like “Stranger Things,” “Wednesday,” “Squid Game,” “The Crown,” “Tiger King,” “Bridgerton,” “The Witcher,” and “Black Mirror.”

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The platform constantly updates its catalog, introducing fresh content alongside timeless classics and international hits. Netflix’s commitment to storytelling has also earned critical acclaim, with award-winning exclusives such as “Roma,” “Marriage Story,” “The Power of the Dog,” “Mank,” and “Ma Rainey’s Black Bottom.” In 2023, their animated film “Guillermo del Toro’s Pinocchio” won an Academy Award for Best Animated Feature, further solidifying Netflix’s reputation for high-quality content.

Recently, Netflix has expanded beyond standard movies and TV titles with the addition of video podcasts, and is also exploring a digital store that would offer third-party streamers within the app.

Netflix offers three plans – stream on 2 devices in HD with the “Standard with Ads” ($8.99) plan, on 2 devices in HD with the “Standard” ($19.99) plan, and 4 devices in up to 4K on the “Premium” ($26.99) plan.


Matt Tamanini is the News Editor at The Streamable, where he oversees daily news coverage and editorial strategy, with a particular focus on breaking stories, streaming comparisons, and major industry events. A well-rounded journalist with a diverse background, Matt joined The Streamable in 2022 after holding key editorial roles at several high-profile outlets. He has an extensive career in sports and entertainment journalism, having served as a senior editor for BroadwayWorld, the world’s largest theater website, and as managing editor for Land-Grant Holy Land, which covers Ohio State sports.

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