Paramount+ Launches in Italy with Special Price, Exclusive Italian Content
The European streaming landscape is getting yet another update. As of Thursday, Sept. 15, Paramount Global has launched its flagship its streaming service Paramount+ in Italy. The move will bring over 8,000 hours of streaming content to the Italian market and add to Paramount+’s growing subscriber base, which already stands at around 43 million customers.
A subscription to Paramount+ will cost Italian customers 7.99€ per month or 79.90€ if they sign up for a year’s subscription. Paramount is also offering a special promotional price of one month for 4.99€ until Sept 25.
“Paramount+ is rapidly expanding its global footprint, offering audiences worldwide an unbeatable content slate, with the biggest stars and most compelling global and local stories all together on one platform,” Paramount+’s EVP and international general manager Marco Nobili said. “Italy not only has an incredible production history, from cult movies to TV series, but it is also a key market for the global expansion of Paramount+.”
Paramount+’s library includes hit shows like “Yellowstone,” “1883” and other titles from the interconnected “Sheridan-verse,” as well as popular film and TV franchises like Transformers and Star Trek. The biggest summer blockbuster of 2022, “Top Gun: Maverick” will also come to Paramount+ when the company decides to send it to streaming. While an official date is not yet known, CEO Bob Bakish has indicated that it will be before the end of the year.
The Italian launch of Paramount+ will also feature Italian originals like “Cicero,” “14 Days,” and “Corpo Libero,” with more exclusive Italian titles planned for the future.
“We’re the only streaming service where you’ll see Sylvester Stallone, ‘SpongeBob’, ‘Star Trek’, ‘South Park’ and incredible Italian stars like Elodie and Verdone… all in one place,” said Nobili. “With over 100 years of storytelling experience from our renowned Hollywood studio to our international production hubs - Paramount knows how to make great entertainment for everyone.”
The announcement comes at a time of growth for Paramount+. Recently, the company announced that a subscription to its streaming service would be included for all Walmart+ customers.
Paramount also has plans to bring Paramount+ to more European customers later this year.
“This launch, followed by Germany, Austria, Switzerland and France in the coming months will bring Paramount+ to all major European markets by the end of the year,” said Nobili.
The Paramount+ expansion is not the only addition to the European streaming market this year. After the addition of AMC+ and the expansion of Disney+ across the continent, European customers will have more options and content than ever before.
Paramount+ is a subscription video streaming service that includes on-demand access to 40,000+ TV show episodes from BET, CBS, Comedy Central, MTV, Nickelodeon, Nick Jr. and more. The lineup includes “1883,” “Tulsa King,” “Star Trek: Discovery,” Nickelodeon’s “SpongeBob SquarePants,” and MTV’s “Laguna Beach.” From well-loved franchises to compelling originals, Paramount+ offers a great library worth streaming. Live NFL games are included. The service also offers the option to watch your live CBS affiliate.
Subscribers can choose between the Essentials Plan (which includes ads) for $4.99/month, or go commercial-free with the Premium Plan for $9.99/month. Subscribers can add Showtime to either plan for an additional fee.
With their Premium Plan, in addition to not having ads, you will also get access to your local CBS affiliate to stream your local news, prime-time lineup, and late-night. You will also be able to download offline and watch select shows in 4K.
With the lower cost “Essential” plan, you will still be able to watch live NFL games, Champions League, and national news – but you will no longer get your local CBS affiliate.
With their new app, enjoy advanced recommendations, curated homepages, and new content categories while still being able to stream major live sports like NFL, College Football, College Basketball. Sports fans will also appreciate the service’s inclusion of NFL on CBS, PGA Tour, along with every match of UEFA Champions League and Serie A.
The service was previously called CBS All Access.