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Paramount Reaches Nearly 64 Million DTC Subscribers in Q2 2022, Including 43 Million with Paramount+

Paramount Reaches Nearly 64 Million DTC Subscribers in Q2 2022, Including 43 Million with Paramount+

With a background in sports and entertainment reporting, he’s covered everything from Broadway to college football. He cut the cord in 2014 and has a sharp eye for streaming trends and a soft spot for Hallmark movies.

On Thursday, Paramount released its second quarter 2022 earnings report, which included the latest subscriber numbers for Paramount+.

During Q2 2022, the streaming service added 4.9 million subscribers (before the removal 1.2M Russia subscribers) to bring its global total to 43 million (up from 39.6 million). By combining Paramount+’s total with other Paramount streamers SHOWTIME, BET+, and Noggin, the company’s total subscription video-on-demand (SVOD) subscribers total nearly 64 million (up from 62.4 million). This reflects a growth of 5.2 million prior to the removal of 3.9 million Russia subscribers.

Paramount CEO Bob Bakish has openly discussed that the company’s goal is to hit 100 million subscribers on Paramount+ by 2024.

For comparison, following Q2, Netflix remained the world’s largest streaming service with 220.67 million subscribers. At the end of Q1, Disney+ reported 129.8M subscribers and Hulu had 45.3M across its on-demand and live TV platforms; Disney will update those totals next week. HBO Max — which will report Q2 information later on Thursday — most recently reported having 76.8 million subscribers. Neither Amazon nor Apple reports specific subscriber totals for Prime Video or Apple TV+ respectively.

In addition to Paramount’s SVOD services, the conglomerate’s free ad-supported TV (FAST) service Pluto TV saw its global user base to nearly 70 million monthly active users during Q2, up from the 68M that the company reported following the first quarter.

Q2 was a busy period for Paramount+ as the service continued to expand both internationally and in terms of the titles available in its library. In June, the streamer launched in South Korea and U.K. and Ireland with plans to expand into Austria, France, Germany, Italy, and Switzerland in the second half of 2022.

“This year will be monumental for our streaming strategy as we accelerate our global ambitions, rapidly expanding Paramount+ in Europe beginning with the UK, Italy, Germany, France and more by the end of this year and debut in Asia with South Korea in June, followed by India in 2023,” Paramount Global’s president and CEO of international networks, studios, and streaming Raffaele Annecchino said earlier this year. “With an already expansive global footprint and a strong, long-term market-by-market strategy, we are well-poised to continue our positive momentum.”

As the streamer moves into additional overseas markets, it has also made deals to expand the foreign offerings on the platform. In June, Paramount+ announced plans to ramp up its international offerings by producing 150 original shows and movies by 2025.

Paramount has also apparently learned from the mistake of letting “Yellowstone” stream on a competing service and locked down the rights to break out comedy “Ghosts.”

In addition to international expansion and keeping linear hits on the in-house streamer, Paramount+ has also kept a steady flow of content coming to the platform by keeping the window between a film’s debut in theaters and on streaming as short as possible… at least in most cases.

Though the company has not yet officially announced when “Top Gun: Maverick” will land on Paramount+, the studio has remained committed to its 45-day window to bring films from cinemas to streaming.

  • Paramount Plus

    Paramount+ is a subscription video streaming service that includes on-demand access to 40,000+ TV show episodes from BET, CBS, Comedy Central, MTV, Nickelodeon, Nick Jr., and more. Get free access with a Walmart+ subscription.

    Paramount+ includes “1883,” “Tulsa King,” “Star Trek: Discovery,” “SpongeBob SquarePants,” and “PAW Patrol.” Subscribers can watch the NFL, college football, The Masters, college basketball, UEFA Champions League, UEFA Europa League, Serie A, and NWSL. The service also offers the option to watch your live CBS affiliate. The upgraded ad-free package includes premium movies and shows from Showtime.

  • Pluto TV

    Pluto TV is a free streaming service backed by Paramount that offers a traditional cable-like channel surfing experience. The service offers hundreds of free round-the-clock channels, including classics like “Star Trek,” “The Twilight Zone,” and “The Price is Right.”

    …

    Rather than attempting to carry expensive local broadcast affiliates or high-profile live sports leagues, the lineup leans heavily into curated thematic programming. You will find dedicated channels cycling non-stop episodes of many classic TV shows, alongside niche feeds for anime, true crime, classic sitcoms, and live headline news loops from outlets like CBS News. Alongside the live grid, there is also a hefty on-demand vault filled with older Hollywood catalog films, cult classics, and complete archived series.

    Because Pluto TV mirrors linear broadcast television, you cannot pause or fast-forward through commercial breaks, nor is there a cloud DVR feature to record airings for later viewing. That said, it’s a great alternative for those looking for a wide range of channels without subscription fees.


Matt Tamanini is the News Editor at The Streamable, where he oversees daily news coverage and editorial strategy, with a particular focus on breaking stories, streaming comparisons, and major industry events. A well-rounded journalist with a diverse background, Matt joined The Streamable in 2022 after holding key editorial roles at several high-profile outlets. He has an extensive career in sports and entertainment journalism, having served as a senior editor for BroadwayWorld, the world’s largest theater website, and as managing editor for Land-Grant Holy Land, which covers Ohio State sports.

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