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Peacock

Peacock to launch vertical video for sports, other new features

Peacock to launch vertical video for sports, other new features

The streamer is doing its best to catch up to bigger competitors, and newly announced updates could help.

David Satin
David Satin has been a dedicated News Writer at The Streamable since 2022, covering a wide range of stories in the entertainment and streaming industries. With years of experience writing online, David previously worked as a list writer for Screen Rant, where he gained recognition for his extensive coverage of sci-fi and fantasy genres. His ability to break and analyze major stories has made him a trusted voice in the streaming world. Over the course of his career, Satin has become an integral part of The Streamable team, contributing to some of the most impactful stories in the industry.
Read full bio ›
David Satin
•
Known for breaking major streaming stories, he’s covered everything from Netflix policy shifts to Peacock’s ad-tier changes. A sci-fi fan and Toshiba Fire TV user, he brings sharp analysis and a love for the genre to his reporting.
Known for breaking major streaming stories, he’s covered everything from Netflix policy shifts to Peacock’s ad-tier changes. A sci-fi fan and Toshiba Fire TV user, he brings sharp analysis and a love for the genre to his reporting.
Peacock is launching two new features for mobile customers

As streaming services continue to compete for the attention of consumers, Peacock is doing its best not to be left behind. The streamer has announced that it will roll out a selection of new features designed to make it a more attractive destination for audiences, including vertical video, games, and even an AI-generated Andy Cohen.

Key Details:

  • Vertical first: Peacock will allow fans to watch full NBA games in vertical orientation.
  • Wanna play?: The streamer will introduce mobile games such as “Jeopardy!” as well.
  • New reality: Vertical video and AI features will entice fans of Bravo titles to the streamer.

Peacock has been offering vertical video clips for months now, but in a first for any streaming service, fans will be able to watch live broadcasts of full NBA games in the vertical format. Peacock will use AI to perform real-time cropping of each game to track where the action on the court is.

The vertical video trend is spreading across major streaming services. New vertical video feeds have now launched on Disney+, and will be added to Netflix soon. Short-form video is also on the way for Paramount+.

Peacock will also use vertical video as the centerpiece of its new Your Bravoverse feature, a curated vertical video experience led by an AI-generated version of Andy Cohen. Viewers will be asked to pick their favorite Bravo shows the first time they use the feature, after which Cohen will narrate a personalized playlist of videos scraped from thousands of hours of Bravo footage.

The streamer will also welcome additional mobile games to its platform, both based on popular shows. Games based on “Jeopardy!” and “Law & Order” will be added to Peacock this spring, joining other games already available to the service.

Peacock stalled at 41 million subscribers for three straight quarters in 2025, before finally breaking through to 44 million in the fourth quarter. The streamer is still losing money, however, and NBCUniversal executives are hopeful that new features will help make Peacock more of a destination.

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Peacock

Peacock is a subscription video streaming service from NBCUniversal that includes original shows, blockbuster movies, and classic television series. Peacock is home to “Yellowstone,” “The Office,” and original hits like “Poker Face” and “Bel-Air.” You can also watch live sports and NBC programming, including the NFL, MLB, WWE, the Olympics, the Premier League, NASCAR, the French Open, college football and basketball, and the PGA Tour. Premium Plus subscribers can stream their local NBC feed in all 210 markets.

…

Peacock also includes news, entertainment, sports, late-night, and reality from various NBCU properties, including NBC, Bravo, and E!. Additionally, Peacock has exclusives like “Below Deck: Down Under.” They also include live and on-demand access to Hallmark channels.

The company has acquired the rights to many classic shows, including “Parks and Recreation” and the entire Dick Wolf library, which includes “Law & Order” and “Chicago Fire.”

Peacock features weekly Sunday night NFL games during the regular season, available on the Premium and Premium Plus plans.

Peacock again raised prices on August 18, 2026, with the cost of plans increasing to $8.99 for the Select, $12.99 for Premium, and $19.99 for Premium Plus.

The service also features blockbusters and critically acclaimed films from Universal Pictures, Focus Features, DreamWorks Animation, Illumination, as well as content acquired from Hollywood’s biggest studios.

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David Satin
David Satin has been a dedicated News Writer at The Streamable since 2022, covering a wide range of stories in the entertainment and streaming industries. With years of experience writing online, David previously worked as a list writer for Screen Rant, where he gained recognition for his extensive coverage of sci-fi and fantasy genres. His ability to break and analyze major stories has made him a trusted voice in the streaming world. Over the course of his career, Satin has become an integral part of The Streamable team, contributing to some of the most impactful stories in the industry.
Read full bio ›
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