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Peacock

Peacock announces landmark deal with YouTube

Peacock announces landmark deal with YouTube

The deal will see Peacock bundled with YouTube Premium, extends YouTube TV’s carriage agreement with NBCUniversal, and more.

David Satin
David Satin has been a dedicated News Writer at The Streamable since 2022, covering a wide range of stories in the entertainment and streaming industries. With years of experience writing online, David previously worked as a list writer for Screen Rant, where he gained recognition for his extensive coverage of sci-fi and fantasy genres. His ability to break and analyze major stories has made him a trusted voice in the streaming world. Over the course of his career, Satin has become an integral part of The Streamable team, contributing to some of the most impactful stories in the industry.
Read full bio ›
David Satin
•
Known for breaking major streaming stories, he’s covered everything from Netflix policy shifts to Peacock’s ad-tier changes. A sci-fi fan and Toshiba Fire TV user, he brings sharp analysis and a love for the genre to his reporting.
Known for breaking major streaming stories, he’s covered everything from Netflix policy shifts to Peacock’s ad-tier changes. A sci-fi fan and Toshiba Fire TV user, he brings sharp analysis and a love for the genre to his reporting.
YouTube and Peacock have announced a new, landmark partnership.

While streaming services like Netflix scramble to adapt YouTube’s most successful strategies in the hopes of boosting engagement, NBCUniversal’s streamer Peacock is taking a very different approach. Peacock has announced a multi-year partnership with YouTube that will include a bundle partnership with YouTube Premium, collaboration between YouTube and NBC Sports, and much more.

Key Details:

  • New team-up: Peacock Premium will be bundled with YouTube Premium starting in 2027.
  • No blackouts: NBCU’s retransmission agreement with YouTube TV has also been renewed.
  • Sporting of you: NBC Sports will put some live events on its YouTube channel going forward.

NBCU’s new deal with YouTube will be its largest wholesale distribution partnership to date. Starting in early 2027, the Peacock Premium plan will be available in a bundle with YouTube Premium. No price was mentioned for that bundle, but considering the two streamers now cost $27 per month separately, shoppers can expect the bundle to be somewhere in the $17 to $22 per month range.

Once the rollout is complete, viewers will be able to watch Peacock’s content within the YouTube app, meaning less switching around to watch live sports from the streamer, as well as titles like “Love Island USA” and “The Office.”

“This partnership brings NBCUniversal’s world-class content and iconic franchises to YouTube’s unmatched scale and global platforms,” Comcast co-CEO Mike Cavanagh said. “We’re excited to deepen our relationship with YouTube through a collaboration that reflects our strategy of partnering with industry leaders to drive sustained growth for NBCUniversal.”

The deal also includes a new retransmission agreement for NBCU channels on the live TV streaming service YouTube TV. That means YouTube TV subscribers are safe from any blackouts that deprive them of access to the NBC broadcast channel or Bravo in the next few years.

“We’re incredibly excited to expand our partnership with NBCUniversal to redefine what a modern entertainment subscription can be for consumers,” YouTube CEO Neal Mohan said. “YouTube Premium brings your favorite creators, artists and cultural moments together uninterrupted, and now, we’re pairing that ultimate viewing experience with Peacock’s expansive lineup of live sports like Sunday Night Football and the NBA, blockbuster Universal movies, and original series. This makes it easier than ever for our members to find and watch all the premium content they love, all in one place.”

The deal will also have sports applications; a selection of live sports from NBCU will begin streaming on the NBC YouTube channel as part of the deal. In addition, NBC Sports will serve as production partner for a selection of premier sporting events that will air on YouTube.

NBCU and YouTube have made more than one update to their partnership this year. In late June, Peacock became available to purchase through YouTube TV Primetime Channels, allowing customers to watch Peacock content through the YouTube TV app for the first time.

  • Sign Up
    peacocktv.com

    Peacock

    Peacock is a subscription video streaming service from NBCUniversal that includes original shows, blockbuster movies, and classic television series. Peacock is home to “Yellowstone,” “The Office,” and original hits like “Poker Face” and “Bel-Air.” You can also watch live sports and NBC programming, including the NFL, MLB, WWE, the Olympics, the Premier League, NASCAR, the French Open, college football and basketball, and the PGA Tour. Premium Plus subscribers can stream their local NBC feed in all 210 markets.

    …

    Peacock also includes news, entertainment, sports, late-night, and reality from various NBCU properties, including NBC, Bravo, and E!. Additionally, Peacock has exclusives like “Below Deck: Down Under.” They also include live and on-demand access to Hallmark channels.

    The company has acquired the rights to many classic shows, including “Parks and Recreation” and the entire Dick Wolf library, which includes “Law & Order” and “Chicago Fire.”

    Peacock features weekly Sunday night NFL games during the regular season, available on the Premium and Premium Plus plans.

    Peacock again raised prices on August 18, 2026, with the cost of plans increasing to $8.99 for the Select, $12.99 for Premium, and $19.99 for Premium Plus.

    The service also features blockbusters and critically acclaimed films from Universal Pictures, Focus Features, DreamWorks Animation, Illumination, as well as content acquired from Hollywood’s biggest studios.

    Sign Up
    $8.99+ / month
    peacocktv.com
  • Free Trial
    tv.youtube.com

    YouTube TV

    YouTube TV is a live TV streaming service with more than 60 channels for $82.99/month. This plan includes local channels 32 of the top 35 cable channels, and regional sports networks (RSNs) in select markets. The base plan includes more than 100 live channels, including major broadcast networks like ABC, CBS, FOX, and NBC, as well as popular cable channels such as ESPN, CNN, FX, USA Network, and TNT. Local channels are included in most markets, making YouTube TV a full replacement for traditional cable for many viewers.

    …

    Sports are a major focus for YouTube TV, with access to national and regional coverage, league networks, and marquee events. The service also serves as the exclusive home of NFL Sunday Ticket, available as an add-on, giving fans access to out-of-market Sunday afternoon games. YouTube TV also offers a smaller sports plan, allowing subscribers access to 30+ sports-oriented channels, including local networks in select markets.

    YouTube TV includes unlimited cloud DVR storage at no extra cost, allowing subscribers to record as many shows as they want and keep recordings for up to nine months. The service is available across a wide range of devices, including smart TVs, streaming players, mobile devices, and web browsers. New subscribers can typically start with a free trial, though the trial length may vary by promotion.

    With its broad channel lineup, strong sports offerings, unlimited DVR, and wide device support, YouTube TV remains one of the most comprehensive live TV streaming services for viewers who want a traditional TV experience without a cable contract.

    Free Trial
    $82.99+ / month
    tv.youtube.com

    New customers can save $15 per month for 5 months.

David Satin
David Satin has been a dedicated News Writer at The Streamable since 2022, covering a wide range of stories in the entertainment and streaming industries. With years of experience writing online, David previously worked as a list writer for Screen Rant, where he gained recognition for his extensive coverage of sci-fi and fantasy genres. His ability to break and analyze major stories has made him a trusted voice in the streaming world. Over the course of his career, Satin has become an integral part of The Streamable team, contributing to some of the most impactful stories in the industry.
Read full bio ›
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