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Roku Launches Spanish-Language Streaming Hub Espacio Latino

Roku Launches Spanish-Language Streaming Hub Espacio Latino

Matt Tamanini
Matt Tamanini is the News Editor at The Streamable, where he oversees daily news coverage and editorial strategy, with a particular focus on breaking stories, streaming comparisons, and major industry events. A well-rounded journalist with a diverse background, Matt joined The Streamable in 2022 after holding key editorial roles at several high-profile outlets. He has an extensive career in sports and entertainment journalism, having served as a senior editor for BroadwayWorld, the world’s largest theater website, and as managing editor for Land-Grant Holy Land, which covers Ohio State sports.
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Matt Tamanini
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With a background in sports and entertainment reporting, he’s covered everything from Broadway to college football. He cut the cord in 2014 and has a sharp eye for streaming trends and a soft spot for Hallmark movies.
With a background in sports and entertainment reporting, he’s covered everything from Broadway to college football. He cut the cord in 2014 and has a sharp eye for streaming trends and a soft spot for Hallmark movies.

On Monday, Roku announced the launch of a new Spanish-language hub on [The Roku Channel] called Espacio Latino. The free, ad-supported video-on-demand (AVOD) content destination aggregates thousands of hours of Spanish-language content including movies, TV shows, telenovelas, news, and family entertainment, as well as provides a home to both Roku originals and exclusives.

Espacio Latino will feature content from existing Roku partners Lionsgate, Cinedigm, A+E Networks, BBC Studios, Sony Pictures Television, Film Movement, Pantaya, EstrellaTV, TelevisaUnivision, beIN SPORTS, and more.

“The launch of Espacio Latino marks an exciting step forward in our efforts to create a unified Spanish language experience for millions of streamers to enjoy on The Roku Channel,” the head of Roku Channel’s AVOD service Ashley Hovey said. “Our team worked diligently with some of the most renowned content providers in the Spanish language space to create a robust lineup of top tier telenovelas, sports, news, movies, TV series and more for audiences to enjoy for free. We’re ecstatic to introduce Espacio Latino and can’t wait to continue creating a strong Spanish language entertainment experience on The Roku Channel.”

Roku — the No. 1 streaming platform in the United States — notes that 70% of Spanish viewing households that watch the Roku Channel are cord-cutters and do not have a pay-TV subscription and use The Roku Channel at least three days per week. The hope is that Espacio Latino will become a one-stop-shop for all of their Spanish-language content needs.

Espacio Latino will be the home to numerous original and exclusive programs as well. Roku Originals will be available in Spanish on Espacio Latino, including the recent docuseries “Mamas,” narrated in Spanish by Zoë Saldaña, and “Natural Born Narco,” which will debut on July 8.

Other streaming exclusives will include “Hernan,” “Hunting Ava Bravo,” “A la Mala,” “Enamorada,” Seasons 1-3 of “El Señor de los Cielos,” “El Chema: Edición Especial,” and the first two seasons of “Señora Acero.”

In addition to on-demand content, the new hub will feature over 50 live TV channels, more than half of which are new to the service. The live channels will feature sports, news, music, and entertainment programming from Canela.TV, EstrellaTV, TelevisaUnivision, The Weather Channel en Español, beIN SPORTS and more. All of these channels will be accessible through Espacio Latino and The Roku Channel’s Live TV Guide.

Additionally, all users who are subscribed to a premium subscription through The Roku Channel will automatically have access to the content inside Espacio Latino.

Streaming services have become increasingly interested in capturing the Spanish-speaking market both domestically and internationally. Following their $4.8 billion merger, the newly formed TelevisaUnivision launched their AVOD streamer ViX earlier this spring with plans of rolling out a premium subscription version later this year. On the live TV streaming front, YouTube TV announced two new Spanish-language offerings last month.

As Roku continues to expand its TV operating system dominance, by moving aggressively into Spanish-language programming, the company could very well help extend its reach beyond the inevitably saturated English-speaking market.

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Roku Channel

The Roku Channel is a free, ad-supported streaming service that offers a broad mix of movies, TV shows, live linear channels, and original programming. Available to all viewers — not just Roku device owners — the service features licensed content from major studios alongside Roku Originals, which include exclusive series, movies, and specials previously produced for Quibi, as well as new original projects developed specifically for the platform.

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Programming on The Roku Channel spans multiple genres, including drama, comedy, reality TV, news, and family-friendly content. Popular titles and originals include “Weird: The Al Yankovic Story,” “Die Hart,” “The Spiderwick Chronicles,” and a rotating library of classic films and TV series. The platform also offers live news channels, sports highlights, and themed FAST channels covering everything from classic TV to lifestyle programming.

Viewers can watch The Roku Channel for free on Roku devices, smart TVs, streaming players, mobile devices, and web browsers, with no subscription required. The service is also available on platforms like Amazon Fire TV and Samsung smart TVs, expanding its reach beyond the Roku ecosystem. While ads are included, the experience is designed to be lighter than traditional broadcast television.

With its combination of free access, original content, live channels, and on-demand entertainment, The Roku Channel has become one of the most widely available and accessible streaming destinations for viewers looking to watch without a monthly subscription.

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Matt Tamanini
Matt Tamanini is the News Editor at The Streamable, where he oversees daily news coverage and editorial strategy, with a particular focus on breaking stories, streaming comparisons, and major industry events. A well-rounded journalist with a diverse background, Matt joined The Streamable in 2022 after holding key editorial roles at several high-profile outlets. He has an extensive career in sports and entertainment journalism, having served as a senior editor for BroadwayWorld, the world’s largest theater website, and as managing editor for Land-Grant Holy Land, which covers Ohio State sports.
Read full bio ›
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