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Over 40% of Americans don’t know how to stream the World Cup

Over 40% of Americans don’t know how to stream the World Cup

With the USMNT in action on Friday, we want to make sure readers know without a doubt how to watch games.

Known for breaking major streaming stories, he’s covered everything from Netflix policy shifts to Peacock’s ad-tier changes. A sci-fi fan and Toshiba Fire TV user, he brings sharp analysis and a love for the genre to his reporting.
Over 40% of Americans don't knoow how to watch the 2026 FIFA World Cup, but The Streamable can help.

Fans from around the world tuned in on Thursday to watch Mexico take on South Africa in the first match of the 2026 FIFA World Cup. But according to Bango, many Americans may have had some problems finding the game. Bango's latest research indicates that a surprisingly large percentage of Americans don’t know where to stream the World Cup, and The Streamable wants to help clear away the confusion.

Key Details:

  • Cup confusion: Forty-one percent of Americans don’t know where to watch the World Cup.
  • Streaming shuffle: Almost 20% say they plan to sign up for a new streamer to watch the tournament.
  • We can help: The Streamable is here to point confused fans in the right direction.

Bango’s new study found that 41% of Americans say they don’t know where to watch the World Cup this year. Even though the tournament is one of the biggest global sporting events, the fragmented nature of sports broadcasting has viewers unsure of what to do.

Despite that lack of certainty, there is a clear desire to watch the World Cup among American viewers. Bango found that 36% of Gen Zers and 37% of Millennials say they will subscribe to a new streaming service to watch the 2026 FIFA World Cup. And 46% of Americans who already subscribe to a sports streamer say they’d get another one to watch the World Cup.

Fragmentation is a recognized challenge among fans, however. Eighteen percent of respondents say they would pay more for a subscription that included all World Cup matches in a single place, and that number jumps to 23% among sports fans.

How to watch the 2026 FIFA World Cup

At The Streamable, we know how hard it can be to find major sports events, with rights to each league seemingly sold to half a dozen platforms. Fortunately for fans who want to watch all matches from the World Cup in one place, it’s an easy goal to accomplish.

If you want to watch the World Cup in English, you’ll need access to the Fox broadcast network, as well as FS1, which will carry games in the group stage. You can stream both channels and all live World Cup games shown on them with a subscription to Fox One, which costs $20 per month after a seven-day free trial.

Fox and FS1 are also available in several live TV streaming packages that allow viewers to watch top cable networks with their internet connection. DIRECTV, Fubo, Hulu + Live TV, Sling TV (in some markets), and YouTube TV all carry Fox and FS1 in various packages.

If you prefer to watch the World Cup in Spanish, you can do so with a live TV streaming subscription that includes Telemundo and Universo, which will combine to offer all games of the tournament. Peacock will also stream all 104 matches of the 2026 FIFA World Cup in Spanish, with sports-carrying plans starting at $11 per month.

  • Fox One

    Launched August 21, 2025, Fox One is a direct-to-consumer streaming service from Fox Corporation. Billed as a “major digital initiative,” Fox One brings together the full range of Fox’s leading news, sports, and entertainment brands, offering live and on-demand access in one unified platform.

    …

    For the first time, cord-cutters and cord-nevers can stream the complete FOX portfolio for $19.99 per month ($199.99 annually), including FOX News, FOX Business, FOX Weather, FOX Sports, FS1, FS2, BTN, FOX Deportes, local FOX stations, and the FOX broadcast network. Viewers also have the option to bundle FOX Nation content directly within the platform for $24.99 per month ($239.88 annually).

    Fox One features a dynamic mix of programming, from popular FOX shows like “The Masked Singer,” “911: Lone Star,” and “Next Level Chef” to live coverage of major sporting events, breaking news, and in-depth business reporting. The platform leverages cutting-edge personalization technology, offering a seamless experience that adapts to individual viewing preferences and integrates live and on-demand content cohesively.

    Fox was also the official home of the FIFA World Cup for 2026, covering all 104 matches throughout the tournament across Fox and FS1.

    Fox One is accessible across all major streaming devices and smart TVs. More updates and details about the platform are available at fox.com/foxone.

    With its premium Fox-branded content, advanced streaming technology, and flexible viewing options, Fox One is a major destination for fans of live news, sports, and entertainment.

  • Peacock

    Peacock is a subscription video streaming service from NBCUniversal that includes original shows, blockbuster movies, and classic television series. Peacock is home to “Yellowstone,” “The Office,” and original hits like “Poker Face” and “Bel-Air.” You can also watch live sports and NBC programming, including the NFL, MLB, WWE, the Olympics, the Premier League, NASCAR, the French Open, college football and basketball, and the PGA Tour. Premium Plus subscribers can stream their local NBC feed in all 210 markets.

    …

    Peacock also includes news, entertainment, sports, late-night, and reality from various NBCU properties, including NBC, Bravo, and E!. Additionally, Peacock has exclusives like “Below Deck: Down Under.” They also include live and on-demand access to Hallmark channels.

    The company has acquired the rights to many classic shows, including “Parks and Recreation” and the entire Dick Wolf library, which includes “Law & Order” and “Chicago Fire.”

    Peacock features weekly Sunday night NFL games during the regular season, available on the Premium and Premium Plus plans.

    Peacock again raised prices on August 18, 2026, with the cost of plans increasing to $8.99 for the Select, $12.99 for Premium, and $19.99 for Premium Plus.

    The service also features blockbusters and critically acclaimed films from Universal Pictures, Focus Features, DreamWorks Animation, Illumination, as well as content acquired from Hollywood’s biggest studios.


David Satin has been a dedicated News Writer at The Streamable since 2022, covering a wide range of stories in the entertainment and streaming industries. With years of experience writing online, David previously worked as a list writer for Screen Rant, where he gained recognition for his extensive coverage of sci-fi and fantasy genres. His ability to break and analyze major stories has made him a trusted voice in the streaming world. Over the course of his career, Satin has become an integral part of The Streamable team, contributing to some of the most impactful stories in the industry.

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