Over 40% of Americans don’t know how to stream the World Cup
Over 40% of Americans don’t know how to stream the World Cup
With the USMNT in action on Friday, we want to make sure readers know without a doubt how to watch games.
Fans from around the world tuned in on Thursday to watch Mexico take on South Africa in the first match of the 2026 FIFA World Cup. But according to Bango, many Americans may have had some problems finding the game. Bango's latest research indicates that a surprisingly large percentage of Americans don’t know where to stream the World Cup, and The Streamable wants to help clear away the confusion.
Key Details:
- Cup confusion: Forty-one percent of Americans don’t know where to watch the World Cup.
- Streaming shuffle: Almost 20% say they plan to sign up for a new streamer to watch the tournament.
- We can help: The Streamable is here to point confused fans in the right direction.
Bango’s new study found that 41% of Americans say they don’t know where to watch the World Cup this year. Even though the tournament is one of the biggest global sporting events, the fragmented nature of sports broadcasting has viewers unsure of what to do.
Despite that lack of certainty, there is a clear desire to watch the World Cup among American viewers. Bango found that 36% of Gen Zers and 37% of Millennials say they will subscribe to a new streaming service to watch the 2026 FIFA World Cup. And 46% of Americans who already subscribe to a sports streamer say they’d get another one to watch the World Cup.
Fragmentation is a recognized challenge among fans, however. Eighteen percent of respondents say they would pay more for a subscription that included all World Cup matches in a single place, and that number jumps to 23% among sports fans.
How to watch the 2026 FIFA World Cup
At The Streamable, we know how hard it can be to find major sports events, with rights to each league seemingly sold to half a dozen platforms. Fortunately for fans who want to watch all matches from the World Cup in one place, it’s an easy goal to accomplish.
If you want to watch the World Cup in English, you’ll need access to the Fox broadcast network, as well as FS1, which will carry games in the group stage. You can stream both channels and all live World Cup games shown on them with a subscription to Fox One, which costs $20 per month after a seven-day free trial.
Fox and FS1 are also available in several live TV streaming packages that allow viewers to watch top cable networks with their internet connection. DIRECTV, Fubo, Hulu + Live TV, Sling TV (in some markets), and YouTube TV all carry Fox and FS1 in various packages.
If you prefer to watch the World Cup in Spanish, you can do so with a live TV streaming subscription that includes Telemundo and Universo, which will combine to offer all games of the tournament. Peacock will also stream all 104 matches of the 2026 FIFA World Cup in Spanish, with sports-carrying plans starting at $11 per month.
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Fox One
Launched August 21, 2025, Fox One is a direct-to-consumer streaming service from Fox Corporation. Billed as a “major digital initiative,” Fox One brings together the full range of Fox’s leading news, sports, and entertainment brands, offering live and on-demand access in one unified platform.
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Peacock
Peacock is a subscription video streaming service from NBCUniversal that includes original shows, blockbuster movies, and classic television series. Peacock is home to “Yellowstone,” “The Office,” and original hits like “Poker Face” and “Bel-Air.” You can also watch live sports and NBC programming, including the NFL, MLB, WWE, the Olympics, the Premier League, NASCAR, the French Open, college football and basketball, and the PGA Tour. Premium Plus subscribers can stream their local NBC feed in all 210 markets.
