MS NOW Membership available on smart TVs ahead of election night
MS NOW Membership available on smart TVs ahead of election night
The direct-to-consumer membership can now be accessed on major smart TVs and connected streaming players.
Tuesday is Election Day in the United States, and millions of voters are expected to head to the polls. Once they’ve done so, many will turn to MS NOW as their preferred source of news to watch the returns. MS NOW also offers a direct-to-consumer option called MS NOW Membership for viewers who don’t have pay-TV, and just ahead of the midterms, it’s become available on major smart TVs and streaming players.
Key Details:
- On the big screen: MS NOW Membership has launched on connected TVs.
- Major brands: The MS NOW app is available on Apple TV, Fire TV, Google TV, Roku, and Samsung.
- Save now: New subscribers can currently get 30% off the MS NOW Membership annual plan.
MS NOW’s connected TV app now offers MS NOW Membership access on Apple TV, Amazon Fire TV, Google TV, Roku, and Samsung devices. Owners of these devices can now download the app and watch their MS NOW Membership subscription on the biggest screen in their home.
An MS NOW Membership account includes a live 24/7 feed of the MS NOW linear channel, which will be a boon to fans of the network’s left-leaning coverage on election night. The service offers more than 120 live news programs in total, and Membership-exclusive series, twice-daily live Q&As with MS NOW’s journalists, live events, and more features are coming to the platform in the first quarter of 2027.
MS NOW Membership first became available in September, giving viewers the option to watch the network’s content without a pay-TV subscription for the first time. It’s been a year of major transformation for MS NOW, which changed its name from MSNBC in August 2025.
Audiences can sign up for MS NOW Membership for $8 per month, or $80 per year if they want to save money with the annual plan. The service is also offering new subscribers a major discount — 30% off the annual plan, lowering the price to $56 for a new subscriber’s first year of service through Nov. 17.
MS NOW Membership
For dedicated audiences seeking a direct, standalone option for MS NOW, the MS NOW Membership provides a direct-to-consumer option that does not require a cable or satellite package. Standard pricing is set at $7.99 per month or $79.99 annually, with a limited-time introductory rate of $39.99 for the first full year of the annual plan. Designed as an enhanced digital experience, the membership includes a 24/7 live network stream, interactive community features, ad-free podcast feeds, dedicated content verticals, and direct engagement opportunities with MS NOW anchors, reporters, and expert contributors.