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Could Netflix’s Crackdown on Password Sharing Spur Other Streamers to Follow?

Jessica Lerner

Netflix has been at the forefront of the anti-password sharing charge for nearly a year. After months of testing in nations like Chile, Costa Rica, and Peru, the world’s largest streamer first announced in October 2022 that measures to stop users from sharing their log-in information with people outside of their homes would be more widely implemented in early 2023. These measures are set to roll out more broadly this quarter, and we may have seen a preview of what those efforts entail.

However, Netflix is not alone in its attempts. Other streamers have lesser-publicized — and more lenient — measures in place in an attempt to curb users from sharing their log-in information with people that they don’t live with.


Netflix is a subscription video streaming service that includes on-demand access to 3,000+ movies, 2,000+ TV Shows, and Netflix Originals like Stranger Things, Squid Game, The Crown, Tiger King, and Bridgerton. They are constantly adding new shows and movies. Some of their Academy Award-winning exclusives include Roma, Marriage Story, Mank, and Ma Rainey’s Black Bottom.

Netflix offers four plans — on 2 device in HD with their “Standard with Ads” ($6.99) plan, on 1 device in SD with their “Basic” ($9.99) plan, on 2 devices in HD with their “Standard” ($15.49) plan, and 4 devices in up to 4K on their “Premium” ($19.99) plan.

Netflix spends more money on content than any other streaming service meaning that you get more value for the monthly fee.

What Are Hulu’s Rules on Password Sharing?

Hulu currently has the most restrictive measures in place outside of Netflix. The streamer is pretty lax when it comes to sharing passwords with others except when it comes to live TV. Currently, you can have up to six user accounts and two concurrent streams on the subscription video-on-demand (SVOD) service, but it’s a much different situation on the live TV streaming side of the service.

As a Hulu + Live TV subscriber, you can get the “Unlimited Screens Add-On” to watch on all the devices linked to your home network at the same time and you can watch while traveling from up to three different mobile devices. However, in order to continue having access to live content, Live TV subscribers must check in with the “Home Network” every 30 days, which is one of the pillars of Netflix’s currently unfolding plans.


Hulu is a video streaming service that gives access to thousands of full seasons of exclusive series, hit movies, kids shows, and Hulu Originals like “Only Murders in the Building,” and “The Handmaid’s Tale.”

It offers a good selection of current TV shows and its ad-supported tier is cheaper than both Netflix and Amazon Prime Video. You will be able to watch most shows from networks like ABC and Fox, and cable channels like FXX, FXM, HGTV, and more.

The service has a Limited Commercials plan for $7.99 a month, or you can upgrade to their No Ads plan for $14.99 a month. For $69.99 a month, you can get Hulu Live TV from major cable channels, live locals and regional sports networks.

What Are HBO Max’s Rules on Password Sharing?

HBO Max does not have any specific rules in place to prevent password sharing. However, executives at AT&T — which owned WarnerMedia when the service was initially launched — have said that the streamer has built-in features to make sure that users are abiding by the user agreement and checks in monthly to see how users are using the service, allowing some flexibility, but flagging “rampant abuse” of password sharing.

However, stricter measures could be on the way with the launch of the forthcoming merged HBO Max and discovery+ streaming platform later this spring. Warner Bros. Discovery executives may decide they want to beef up their password-sharing measures when the merged platform goes live this spring in an attempt to attract new subscribers and bring in more revenue.


Max is a subscription video streaming service that gives access to the full HBO library, along with exclusive Max Originals. There are hubs for content from TLC, HGTV, Food Network, Discovery, TCM, Cartoon Network, Travel Channel, ID, and more. Watch hit series like “The Last of Us,” “House of the Dragon,” “Succession,” “Curb Your Enthusiasm,” and more. The service changed its name from “HBO Max” on May 23, 2023.

Max has three tiers, an ad-supported plan for $9.99 an ad-free plan for $15.99, and the ultimate tier that includes 4K for $19.99.

All Max subscribers will get the full libraries of shows like “Friends”, “The Big Bang Theory”, “South Park”, “Fresh Prince of Bel-Air”, “The West Wing”, and more.

You can choose to add Max as a subscription through Amazon Prime Video, Hulu, or other Live TV providers.

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What Are Prime Video’s Rules on Password Sharing?

Prime Video does not appear to be overly concerned with password sharing, possibly because it’s part of the Amazon Prime membership and can generate revenue through other areas. Through “Amazon Households,” users can share Amazon benefits with other adults, teens, and children so long as they share payment methods, according to Amazon’s website. The Household feature restricts access to two adults, four teens, and four children.

Amazon currently does not have any official rules about sharing a Prime Video password, even though it is possible to have a subscription to the video service outside of the larger construct of Amazon Prime. So, the current rules do allow customers to share passwords with those outside their home, but in fairly limited numbers.

Amazon Prime Video

Amazon Prime Video is a subscription video streaming service that includes on-demand access to 10,000+ movies, TV shows, and Prime Originals like “The Lord of the Rings: The Rings of Power,” “Jack Ryan,” “The Marvelous Mrs. Maisel,” “The Boys,” and more. Subscribers can also add third-party services like Showtime, and Starz with Amazon Prime Video Channels. Prime Video also offers exclusive live access to NFL Thursday Night Football.

The Prime Video interface shows content included with your subscription alongside the ad-supported Freevee library and some shows and movies you need to purchase, so be sure to double-check your selection before you watch.

Prime Video is included with Amazon Prime for $12.99 per month ($119 per year), or can be purchased on its own for $8.99 per month.

What Are Disney+, Apple TV+, Peacock, Paramount+’s Rules on Password Sharing?

Still other streamers have almost non-existent rules when it comes to password sharing. Disney+ does not have any specifics on password sharing in its rules, but it allows users to create up to seven profiles on one account and stream on as many as four devices at a time.

Meanwhile, Family Sharing is a function of Apple TV+ that enables account holders to give free access to video to up to six additional users. Users of Apple TV+ can invite others to join their “family” using various Apple IDs. Both Peacock and Paramount+ allow users to stream up to three devices at a time with no stated limits on household restrictions.

While crackdowns on password sharing may be controversial, it’s easy to understand why streamers are instituting such measures. Netflix estimates more than 100 million households around the globe use shared accounts, and enforcing password sharing presents a big opportunity for revenue growth.

But as for whether other streamers will follow in Netflix’s footsteps and enforce stricter measures most likely hinges on Netflix’s success. If its efforts, though unpopular, are a financial win for the streamer, others will likely follow suit. However, if things end disastrously, such as a noticeable uptick in cancellations, the service’s streaming rivals may be more cautious moving forward.

  • Disney+

    Disney+ is a video streaming service with over 13,000 series and films from Disney, Pixar, Marvel, Star Wars, National Geographic, The Muppets, and more. It is available in 61 countries and 21 languages. It is notable for its popular original series like “The Mandalorian,” “Ms. Marvel,” “Loki,” “Obi-Wan Kenobi,” and “Andor.”

    Disney+ has two plans – one with ads and one without ads. Disney+ Basic with Ads costs $7.99 / month. If you don’t want ads, you can choose Disney+ Premium with No Ads which costs $10.99 / month.

    The Premium plan also offers an annual option for $109.99 / year ($9.17/mo.).

    If you want all of Disney streaming services, they have two options for The Disney Bundle. The Disney Bundle Basic includes Disney+, Hulu, and ESPN+ (with Ads) for $7.99 / month. The Disney Bundle Premium (without Ads) for $19.99 / month.

    The app supports unlimited downloads (on their Premium Plans), four simultaneous streamers, up to 7 profiles, 4K streaming, and includes hundreds of avatars.

    The service includes 25+ original series, 10+ original movies, 7,500 past episodes, 100 recent movies, and 400 library titles including the entire Disney Vault.

    You can see the full list of available Disney, Disney Channel, Star Wars, Pixar, Marvel, Nat Geo shows and movies, or all available Disney+ content by checking out our Disney+ Streaming Movie List.

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  • Apple TV+

    Apple TV+ is a subscription video streaming service for $6.99 a month that includes high-quality original shows and movies including Best Picture winner “CODA,” popular sitcom “Ted Lasso,” and dramas like “The Morning Show” and “Severance.” Apple TV+ is also home to MLB baseball games on Friday nights and MLS Season Pass.

    If you purchase an iPhone, iPad, Mac, or Apple TV, you can get a free year of Apple TV+.

  • Peacock

    Peacock is a subscription video streaming service from NBCUniversal that includes original shows, blockbuster movies, and classic television series. Peacock is home to “Yellowstone,” and “The Office,” as well as original hits like “Poker Face” and “Bel-Air.” You can also watch live sports including Sunday Night Football, Premier League, and exclusive MLB games. Peacock is also the exclusive home to many WWE events like WrestleMania. Premium Plus subscribers can stream their local NBC feed in all 210 markets.

    Peacock includes news, entertainment, sports, late-night, and reality from various NBCU properties including NBC, Bravo, and E!.

    Peacock also includes the entire library of Bravo shows and has exclusives like “Below Deck: Down Under.” They also include live and on-demand access to Hallmark channels.

    The company has acquired the rights to many classic shows like “Parks and Recreation,” and the entire Dick Wolf library including “Law & Order” and “Chicago Fire.”

    The service also features blockbusters and critically-acclaimed films from Universal Pictures, Focus Features, DreamWorks Animation, Illumination and content acquired from Hollywood’s biggest studios.

  • Paramount Plus

    Paramount+ is a subscription video streaming service that includes on-demand access to 40,000+ TV show episodes from BET, CBS, Comedy Central, MTV, Nickelodeon, Nick Jr. and more. The lineup includes “1883,” “Tulsa King,” “Star Trek: Discovery,” Nickelodeon’s “SpongeBob SquarePants,” and MTV’s “Laguna Beach.” From well-loved franchises to compelling originals, Paramount+ offers a great library worth streaming. Live NFL games are included. The service also offers the option to watch your live CBS affiliate.

    Subscribers can choose between the Essentials Plan (which includes ads) for $4.99/month, or go commercial-free with the Premium Plan for $9.99/month. Subscribers can add Showtime to either plan for an additional fee.

    With their Premium Plan, in addition to not having ads, you will also get access to your local CBS affiliate to stream your local news, prime-time lineup, and late-night. You will also be able to download offline and watch select shows in 4K.

    With the lower cost “Essential” plan, you will still be able to watch live NFL games, Champions League, and national news – but you will no longer get your local CBS affiliate.

    With their new app, enjoy advanced recommendations, curated homepages, and new content categories while still being able to stream major live sports like NFL, College Football, College Basketball. Sports fans will also appreciate the service’s inclusion of NFL on CBS, PGA Tour, along with every match of UEFA Champions League and Serie A.

    The service was previously called CBS All Access.

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