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Discovery Launching Peloton for Cooking, a New Streaming Service Called ‘Food Network Kitchen’

Stephanie Sengwe

Discovery announced the launch of Food Network Kitchen, the first direct-to-consumer product with proprietary streaming technology that offers consumers live, interactive cooking instruction every week with the top culinary experts in the world, grocery and equipment delivery, over 800 on-demand classes and more.

Food Network Kitchen, which Discovery CEO David Zaslav previously hinted at earlier this year, will offer 25 weekly live classes with five daily live classes on weekends. Some of the live classes will be taught by Bobby Flay, Rachael Ray, Martha Stewart, Alton Brown, Anne Burrell, Daniel Boulud, Scott Conant, Giada De Laurentiis, Guy Fieri, Ana Garten, and Alex Guarnaschelli.

The platform will also bring over 800 on-demand cooking classes with the world’s greatest chefs to consumers. On-demand lessons will be updated daily, with Food Network Kitchen offering a hefty selection of 3,000 instructional videos, including step-by-step videos by Michelin-star chefs, James Beard award-winners, bestselling cookbook authors, and restaurateurs from Panna, the award-winning digital cooking app, which was recently acquired by Discovery.

The company also revealed it will be collaborating with Amazon to offer Food Network Kitchen through Amazon Alexa and Echo Show, Fire Tablets, Fire TV streaming media devices and Fire TV Edition smart TVs. Customers will be able to not only use Alexa to access Food Network Kitchen’s content but also save recipes from episodes.

Food Network Kitchen will launch in late October in the U.S. and will be available across iOS and Android mobile devices. Consumers can sign-up for free for limited access or subscribe to the full service for $6.99/month or $59.99/year. There will be a 90-day free trial period at launch, along with a limited-time discounted rate of $47.99/year. Food Network Kitchen will roll out across additional platforms and devices in 2020.

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