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What You Need to Know About Quibi, The Streaming Service from Jeffrey Katzenberg and Meg Whitman

Over the past few weeks, details of of Quibi (formerly known as NewTV), a streaming service for the Instagram generation have been revealed.

The service which was started by DreamWorks founder, Jeffrey Katzenberg, and former eBay CEO, Meg Whitman, has raised over $1B before launch.

Quibi (short for quick bites) will focus on high-quality short form content that is designed to be watched on your smartphone. The serialized content will be 10-20 minutes in length and have some powerful storytellers behind them.

Filmmakers Sam Raimi (Spiderman), Guillermo del Toro (The Shape of Water), and Antoine Fuqua (The Magnificent Seven) are all developing series for Quibi.

del Toro is writing a zombie tale, while Raimi’s titled 50 States of Fear will focus on scary stories from each state in the U.S.

It is expected that the service will mimic Hulu, with a lower priced subscription with ads and higher priced no commercial plan.

You will have to wait a bit though for the service, as it’s not scheduled to launch until late 2019.

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