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Diamond Sports Is Close to Renaming Bally Sports Channels for FanDuel

Diamond Sports Is Close to Renaming Bally Sports Channels for FanDuel

Diamond revealed progress with new partner — reportedly FanDuel — on a naming rights contract for its RSNs in a bankruptcy court filing Monday.

Known for breaking major streaming stories, he’s covered everything from Netflix policy shifts to Peacock’s ad-tier changes. A sci-fi fan and Toshiba Fire TV user, he brings sharp analysis and a love for the genre to his reporting.

Diamond Sports Group has had a busy few weeks. The company has been wrapping up deals and ticking items off its checklist left and right as it races toward November when it is expected back in court for a confirmation hearing on its bankruptcy reorganization plan. More details about that hearing, as well as Diamond’s efforts to reach a new naming rights deal — reportedly with FanDuel — were revealed in a bankruptcy court filing from the company on Monday.

Key Details:

  • Diamond says it’s close to a naming rights deal that could see the sports betting company invest in the broadcaster. Reports indicate that the deal is with FanDuel.
  • A Nov. 14 hearing for Diamond’s reorg plan to be rejected or accepted is now on the calendar.
  • The filing also revealed why Prime Video pulled a planned $115 million investment from Diamond earlier this year.
Diamond wants to join with FanDuel to help itself make every moment more.

Diamond is moving ahead with attempts to secure a new deal for the naming and branding rights for its regional sports networks (RSNs). The Sports Business Journal reports that the the frontrunner is FanDuel, which has been linked to Diamond for months. The two sides were first reported to be in talks in June, as its deal with Bally Sports expired at the end of the 2024 MLB campaign.

Not only would a deal with FanDuel allow the sports betting company to rename Bally Sports channels and the Bally Sports+ streaming service, but it would also allow it to “purchase up to a single-digit percentage of equity,” giving it the opportunity to co-invest in Diamond, the court filing shows.

Diamond crossed another important item off its list with the filing, revealing that the confirmation hearing for its bankruptcy reorganization plan is now scheduled for Nov. 14. That hearing was originally due to take place during the summer, but one complication after another caused it to be postponed.

The regional sports network (RSN) company had to craft long-term deals with the NBA and NHL, as well as provide some resolution for MLB teams that were facing uncertain futures. Last week, Diamond signaled its intention to drop the rights of all baseball clubs it currently holds with the exception of the Atlanta Braves.

The company also had to deal with the sting of losing a planned investment from Amazon, which had announced intentions to infuse $115 million into Diamond if it emerged from bankruptcy as a viable business. Monday’s filing revealed that Amazon pulled that offer from the table specifically because Diamond missed a deadline to have its reorg plan approved by Aug. 5 as the investment deal called for.

Bally Sports+

Bally Sports+ was a direct-to-consumer streaming service that provided live, in-market games without requiring a cable or satellite subscription. It allowed fans to watch their local Bally Sports regional sports network (RSN) without a traditional TV package.

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The service offered two subscription options: a monthly plan for $19.99 per month or an annual plan for $189.99 per year, which averaged out to $15.83 per month when prepaid annually. New users could start with a 7-day free trial. In areas with more than one Bally Sports network, subscribers could add a second channel for $29.99 per month.

With Bally Sports+, fans could stream live games from 16 NBA teams and 11 NHL teams. Five Major League Baseball teams — the Detroit Tigers, Milwaukee Brewers, Miami Marlins, Kansas City Royals, and Tampa Bay Rays — were also available for streaming.

Bally Sports+ was designed specifically for fans who lived in-market for their local teams. If you lived outside your team’s market, you would have subscribed to alternative services such as MLB.TV for Major League Baseball, NHL.TV via ESPN+ for National Hockey League games or NBA League Pass for National Basketball Association coverage.


David Satin has been a dedicated News Writer at The Streamable since 2022, covering a wide range of stories in the entertainment and streaming industries. With years of experience writing online, David previously worked as a list writer for Screen Rant, where he gained recognition for his extensive coverage of sci-fi and fantasy genres. His ability to break and analyze major stories has made him a trusted voice in the streaming world. Over the course of his career, Satin has become an integral part of The Streamable team, contributing to some of the most impactful stories in the industry.

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