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‘Loki’ Reportedly Takes Huge Hit In Viewership Between Episodes 1 and 3

Jeff Kotuby

The third of the big Marvel Cinematic Universe Disney+ shows is apparently suffering from something its predecessors did not — a massive viewership drop.

According to figures provided by the viewership measurement service Samba TV, 890,000 TVs tuned in to the “Loki” premiere on its first day, but only 727,000 watched the third episode. That means “Loki” started out with numbers greater than previous Marvel Studios outings “WandaVision” (759,000 first-day viewers) and “The Falcon and The Winter Soldier” (655,000 day-one viewers), but seems to have quickly lost steam.

In comparison to previous Marvel series premieres, the first episode of “The Falcon and the Winter Soldier” landed 1.8 million U.S. households over its first five days, while “WandaVision” snagged 1.6 million.

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Granted, these figures can be taken with a grain of salt — they are only indicative of TVs that have Samba’s third-party software enabled — which only covers a fraction of the Disney+ subscriber base.

Media news site We Got This Covered also makes an interesting observation — people are searching for “Loki” less than before, saying that the titular character’s sexuality is to blame.

Loki himself is revealed to be canonically bisexual, similar to his Norse counterpart, who could shapeshift and, ahem, “date” to suit his needs. This includes, but is not limited to, transforming into a mare and birthing an eight-legged horse named Sleipnir. So factor that into your horror and outrage, Internet. This is a factor that had already been well-established in the comic book source material years earlier.


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La compañía ha anunciado varias series y películas originales que estarán disponibles para el lanzamiento, como The Mandalorian, el spin-off de Star Wars con 8 episodios por el valor de 100 millones de dólares, High School Musical: El Musical, El mundo según Jeff Goldblum y La dama y el vagabundo.

Puedes ver la lista completa de series y películas consultando Disney, Disney Channel, Star Wars, Pixar, Marvel, Nat Geo o todo el contenido disponible de Disney Plus en Disney+ Streaming Movie List.

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However, it might be something worse than that — people just find the show boring. Without Thor, Asgard, deities, demons, and the like, Loki isn’t Loki, and fans are making it known.

However, we know from experience that Marvel is great at making grand finales. As the series rises to its crescendo, we imagine numbers will go back up. Until then, viewers will just have to slog through plot and exposition to get to the good stuff.

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