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Report: Peacock Will Have Live Streaming in Addition to Tiered Pricing

Stephanie Sengwe

NBCUniversal is working hard to make sure that when their upcoming streaming service Peacock, which launches next April, will stand out from competitors. According to CNBC, the streaming service will also have live video streaming available, in addition to two tiers of pricing and a free tier.

According to CNBC’s sources, when Peacock subscribers log onto the platform, they’ll be greeted with live video, similar to turning on traditional television. Live content will reportedly come from NBC News Now —NBC’s free steaming news service that will integrate with Peacock — or an on-demand show.

In addition, NBCUniversal is also considering to offer the service in three tiers — free, $5 and $10. The free tier, which was first reported on back in November, will be ad-supported, while the $5 tier offers limited ads and the $10 tier is completely ad-free, as The Information first reported. Though both paid tiers will include the full suite of NBCUniversal’s content, the free tier is reported to have a limited amount of content. The free version will likely not include the entire nine seasons of “The Office,” for example, which NBC paid $500 million for.

Peacock is slated to debut with more than 15,000 hours of programming, including NBC powerhouses “The Office,” which arrives in 2021, and “Parks and Recreation.” In addition, Mike Schur, the creator of “The Good Place,” and Lorne Michaels of “Saturday Night Live” fame will contribute new shows.

Peacock will air between three and five minutes of ads per every hour of programming, according to NBCUniversal CEO Steve Burke. The company estimates earning $5 per month from every user on the service from advertising, he previously stated.

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