The streaming aggregator MyBundle.TV now allows customers to sign up for Sling TV directly from its platform. It’s the first time that the platform has allowed customers to choose a service without visiting an external site. The move is part of MyBundle.TV’s strategy of providing customers a single platform for billing features and managing streaming TV services.
MyBundle.TV is a website that gives its customers access to more than 100 internet providers and on-demand streaming services. Its goal is to help users navigate the ever-changing TV world and works to simplify the selection process. Focusing on people who want to cut their cable cords, MyBundle.TV is a single site for making the transition to streaming services.
“Allowing consumers to sign up directly for Sling on the MyBundle.TV platform is a far superior user experience and will increase conversions,” MyBundle.TV chief product officer Scott Barton said. “The MyBundle.TV platform simplifies the discovery and purchase process for consumers and we are very pleased to expand our working relationship with SLING, a true streaming innovator.”
The company’s co-founder and CEO Jason Cohen said that the goal of MyBundle.TV is to make streaming a more pain-free process for everyone involved, from platforms to customers.
“MyBundle.TV is adding value and optimizing the transition to streaming for all of the major industry constituencies including consumers, broadband providers, and streaming services,” he said. “By working in partnership with our stakeholders, MyBundle.TV is connecting and personalizing the experience while increasing satisfaction and assisting in the ‘Streaming Revolution’ for all.”
MyBundle.TV prides itself on helping people who want to get rid of their cable bills and save money. Giving them the ability to sign up to Sling TV directly from their site should help a specific type of cord-cutter accomplish that goal. The platform has a streaming marketplace that allows its customers to sign up for unique services catered to their needs.
According to reporting from Fierce Video's Matthew Keys, there won’t be any advantages to joining Sling TV through the MyBundle.TV site; the same market rates will apply just as they would anywhere else. However, the benefit to customers comes because MyBundle.TV allows its customers to browse through over 100 subscription-based (SVOD) and ad-supported streaming services in one spot. In terms of the business model, roughly 30 of the SVOD services pay MyBundle.TV a commission based on signups via the platform.
Sling TV
Sling TV is a live TV streaming service that helps users save money with the option of two distinct plans. The $40/month “Sling Orange” plan offers about 30 channels, including Disney Channel and ESPN. The $40/month “Sling Blue” plan offers about 40 channels, including Fox and NBC local channels.