ViacomCBS to Launch ‘House of Brands’ Streaming Service With Over 30,000 TV Episodes and 1,000 Movies
During their fourth quarter earnings call today, ViacomCBS said they will launch a new “House of Brands” streaming service (the official name of the service wasn’t announced). According to Forbes, the service will compete with the likes of Netflix and Disney+, but will resemble NBCUniversal’s Peacock. The new streamer will launch sometime later this year as no specific release date was revealed.
The service will be a “new broad pay product that will expand CBS All Access by adding the company’s scaled assets in film and TV, including world-renowned brands, and reaffirm and expand the value of entertainment, news and sports – through on-demand and live experiences – for audiences around the world,” ViacomCBS stated.
The streaming service will also feature content from Nickelodeon, Comedy Central, MTV, BET and Smithsonian, in addition to films from the Paramount library. All in all, it will offer 30,000 episodes of TV and over 1000 movies, ViacomCBS CEO Bob Bakish said.
ViacomCBS also announced its paid domestic subscribers for services such as CBS All Access and Showtime OTT hit 11 million. During the earnings call, Bakish said that CBS All Access and Showtime “are on track to garner a combined 16 million subscribers by year’s end,” according to Variety.
ViacomCBS also announced today that Pluto TV saw even more growth and is now at 22 million monthly active users and is projected to reach 30 million users by the end of 2020.
This is up from the 20 million Viacom announced back in November and the 12 million active users when they acquired the company for $340 million last January.