Amazon’s Ad-Supported Streaming Service IMDb TV Launches in UK
Today, Amazon’s free ad-supported streaming service IMDb TV launched in the United Kingdom. UK users can now stream IMDb TV Originals from Amazon Studios, including Luke Bryan: My Dirt Road Diary, Moment of Truth, and Top Class - The Life and Times of the Sierra Canyon Trailblazers. The IMDb TV library also features thousands of other movies and series, including Pulp Fiction, Anger Management, The English Patient, Community, 2 Broke Girls, and more.
You don’t need an Amazon Prime membership to access IMDb TV. At launch, IMDb TV is accessible via the Prime Video app. Simply navigate to the IMDb TV carousel and find “IMDb TV – Popular Movies and TV - free with ads.” Within the coming weeks, an IMDb TV app will be available to download on Fire TV.
“IMDb TV has created a free-to-consumer destination by combining a hybrid of exclusive Originals from Amazon Studios and highly sought-after movies and television,” said Lauren Anderson and Ryan Pirozzi, co-heads of content and programming, IMDb TV. “Today’s UK launch marks a major step in our mission to deliver customers widely appealing content and globally relevant storytelling, through a personalized, free streaming experience.”
“Free streaming services are not unique, especially in the U.K., where there’s several broadcaster options [such as BBC iPlayer and Channel 4’s All4],” Pirozzi and Anderson told Variety. “I think what is unique about us is ambitious, premium original series from Amazon Studios inside a free service: that is much more unique. “
IMDb Freedive was rebranded as IMDb TV in 2019. The streaming service’s launch in the UK is its first international venture.
IMDb TV was a free video streaming service that includes on-demand access to hundreds of movies and TV shows. It was rebranded as Freevee in May 2022.