Valentine’s Day may be a few months off still, but streaming users may want to bookmark this article until then. Besides there’s never a bad time for romance, and with cuffing season in full swing, singles out there who need all the help they can get finding a romantic partner should be aware of the effects their streaming habits have on their search.
- New Roku survey indicates that 29% of unmarried streaming users won’t date someone who doesn’t have at least two streaming services.
- One out of four streaming customers who are in a relationship pretend to like a show for the sake of their partner.
- Sharing of streaming services between partners could become more difficult as password-sharing restrictions spread.
On the Watch for Love
A new survey from Roku is outlining some key things for streaming users to know as they search for a lover. One of the most important things to remember is to ensure you’ve got a good variety in your streaming arsenal; Roku found that 29% of all unmarried streaming users won’t consider dating a potential partner who has just one streaming subscription.
Once you’ve secured a date, don’t be afraid to fall back on shows like Hulu’s “The Bear” or “Euphoria” on Max. The Roku survey found that 52% of streaming subscribers say they’d bring up a streaming series they’re watching to avoid awkward pauses in conversation, so odds are good that your date will want to chat about their favorite new find, as well.
Don’t be afraid to be honest, either! One in four respondents to Roku’s survey who are already in a relationship said that they pretend to like a show their partner enjoys. This can lead to greater domestic harmony, but who wants to be stuck streaming a title they hate for the rest of their life?
Password Sharing Makes the Heart Grow Fonder
Streaming users who manage to find that special someone is likely to try and share passwords for streaming services. A survey from earlier this year indicates that nearly 20% of self-identified password sharers were giving their login to a romantic partner, but that process is becoming more difficult in the United States.
Netflix started the trend in May by preventing users living in different homes from using the same account. Those rules are still rolling out for Netflix customers, but soon all users will be banned from sharing their login with someone else. Disney+ is next; that streamer confirmed it would crack down on password sharing, and has already begun to implement those rules in Canada.
More streamers are likely to start preventing users from sharing their accounts, as Netflix has seen encouraging metrics in both user cancelation and new subscriber sign-ups following the implementation of password-sharing rules. Streaming may be an important facet of relationships for customers, but if they want to share an account with their partner it will be increasingly difficult to do so without living together in the future.
Disney+
Disney+ is a video streaming service with over 13,000 series and films from Disney, Pixar, Marvel, Star Wars, National Geographic, The Muppets, and more. It is available in 61 countries and 21 languages. It is notable for its popular original series like “The Mandalorian,” “Ms. Marvel,” “Loki,” “Obi-Wan Kenobi,” and “Andor.”