How to Watch ‘Brandy Hellville & The Cult of Fast Fashion’ on Apple TV, Fire TV, Roku & Mobile
Over a decade ago, Brandy Melville was the most popular clothing line for girls of a certain age. From an expertly curated social media strategy, the brand was able to amass a following that turned it into an incredibly powerful company in the world of fashion. However, the new HBO documentary “Brandy Hellville & The Cult of Fast Fashion” — airing on Max on Tuesday, April 9 at 9 p.m. ET — looks into the darker side of the company. Critics claim that Brandy Melville pushed unrealistic beauty standards and former employees allege abusive and discriminatory work practices. Get all of the details in the new film. You can watch with a subscription to Max.
How to Watch 'Brandy Hellville & The Cult of Fast Fashion'
- When:
- Where: Max
- Stream: Watch with a subscription to Max.
About 'Brandy Hellville & The Cult of Fast Fashion'
In the early Tumblr era of the 2010s, Brandy Melville became the must-have clothing brand for young girls across the world. Through a calculated social media presence and promoting an unattainable aesthetic, fueled by Instagram campaigns featuring its own employees and select “Brandy girls,” Brandy Melville conferred a sense of coolness to the teens who wore the tiny “one size fits most” clothes that quickly exploded and today has nearly 100 stores in over 15 countries and over 80 cities worldwide.
However, candid interviews with former employees and fashion insiders, as well as troubling accounts from former executives, reveal a troubling toxic work environment and discriminatory recruiting methods at the company and shed light on the inner workings of a business that flourished by setting impossible beauty standards on social media and in real life for its customers and employees.
Behind the scenes, an environment of alleged discriminatory work practices thrived by preying on the desires of young girls to fit into the Brandy Melville aesthetic. Broadening its focus, the film examines the far-reaching reverberations of mass-produced fast fashion by Brandy Melville and other mainstream fashion brands, as well as the consequences of the collective increase in consumption and production of cheap clothing, traveling to Accra, Ghana, a destination for discarded textiles that end up polluting landfills and waters.
From the microcosm of one cult-like brand to the universal detriments of disposable clothing, “Brandy Hellville & The Cult of Fast Fashion” exposes a wide system of exploitation within the global fashion industry.
Can you watch 'Brandy Hellville & The Cult of Fast Fashion' for free?
Max does not offer a free trial, but you can watch ‘Brandy Hellville & The Cult of Fast Fashion’ as part of your subscription at no extra charge. If you want to save, you can get an entire year of Max for $99.99.
What devices can you use to stream 'Brandy Hellville & The Cult of Fast Fashion'?
You can watch Max using Amazon Fire TV, Apple TV, Google Chromecast, Roku, Android TV, iPhone/iPad, Android Phone/Tablet, Mac, Windows, PlayStation, Xbox, LG Smart TV, Samsung Smart TV, Sony Smart TV, and VIZIO Smart TV.
'Brandy Hellville & The Cult of Fast Fashion' Trailer
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Max
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