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Peacock to Be Available on All Apple Devices for July Launch

Fern Siegel

When NBCU’s Peacock debuts July 15, it will be accessible via Apple devices, including iPhone, iPad, iPod touch, Apple TV 4K and Apple TV HD.

Users can find Peacock’s content library in Apple’s Watch Now section. To build specific preferences, they can add shows, movies and live sports in the Up Next section. Siri also searches for Peacock content.

Peacock fully launches in July with three tiers. There is a free, ad-supported tier with more than 7,500 hours of movies, shows, live and on-demand programming of news, sports, reality and late night. Peacock Premium is $4.99/month and offers 15,000-plus hours of content. Viewers can also upgrade to the ad-free Peacock Premium for $9.99/month.

Customers can sign up for the various tiers within the Peacock app on Apple devices using in-app purchase.

Matt Bond, chairman, content distribution, NBCUniversal, stated the company will be “capitalizing on Apple’s incredible reach and connecting with millions of viewers across their devices.”

Maggie McLean Suniewick, president, business development and partnerships, Peacock, called Apple “a key launch platform.” 

Last month, Peacock had a free, limited launch on Comcast’s Xfinity X1 and Flex to eligible customers. Peacock will also be bundled and free to certain Cox Contour customers later this year. 

The streamer’s movies include the “Jurassic Park” franchise, “E.T.” and “Shrek.” NBC TV shows, such as “Parks and Recreation,” “30 Rock” and “Frasier,” along with popular children’s shows, like “Curious George,” are also part of its library.

The Peacock app also includes daily highlights from “Today,” MSNBC, NBC Nightly News, Noticias Telemundo, CNBC and NBC Sports. 

Separately, Peacock is giving “Battlestar Galactica ” another reboot, courtesy of Michael Lesslie (“The Little Drummer Girls,” “Macbeth”). Lesslie will do triple duty as creator, writer and executive producer.

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