Roku and Amazon Continue to Dominate in Streaming Players, But Overall Market Flat

According to a new study by Parks Associates, Roku and Amazon’s Fire TV are dominating the streaming player market. The study found that Roku is still the number one player, controlling 39 percent of the market, up from 27 percent in 2017, while Amazon has grown from 24 percent to 30 percent in the same amount of time. Apple TV, Android TV, and Chromecast share the last 30 percent.

These new findings are consistent with another study conducted by Strategy Analytics in June. They reported that there are now more than 41 million Roku-based devices in use, including Roku media streamers and Roku-based smart TVs, accounting for 15.2 percent of all media streaming devices.

In May, Amazon reported that they surpassed 34 million active accounts. This was up from the 25 million active accounts that Amazon shared back in October 2018 and 30 million announced in January. Roku on the other hand, had reached 29.1 million active accounts, up 27 million active Roku accounts shared in the fourth quarter and up nearly 19 million (+40%) since the first quarter of 2018.

Park Associates also found that ownership of streaming media players has flattened, but the intent to buy is higher for 2019, compared to previous years. The study found that 39 percent of U.S. broadband households own a streaming media player, a mere 1 percent increase from 2018.